10,000 followers, 10 posts
900 likes + 120 comments + 80 shares = 1,100 engagements. 1,100 ÷ (10,000 × 10) = 0.011, so the engagement rate is 1.1% per post.
Engagement rate calculator
Engagement rate is the share of your followers who liked, commented on or shared your posts. This calculator divides your total likes, comments and shares by your followers multiplied by the number of posts, so you get the average engagement per post as a percentage you can compare from month to month.
Your total follower / audience count.
Combined likes across the posts below.
Combined comments across the posts below.
Combined shares, reposts, or saves.
How many posts the totals above cover.
1.10%
Average engagement per post, as a share of your followers.
- Total engagements
- 1,320
- Posts counted
- 12
Formula
(likes + comments + shares) ÷ (followers × posts) × 100
How to use the engagement rate calculator
- Enter your followers. Use your current follower count for the account you are measuring.
- Add likes, comments and shares. Copy the totals for the period from the platform’s own analytics. Use saves or reposts for the shares field where a platform calls them that.
- Enter the number of posts. Count the posts published in that same period. The rate is an average per post.
- Read the rate. The result updates as you type: total engagements, and the rate as a percentage.
- Compare like with like. Use the same period length and the same method each time, then compare against your own earlier results before you compare against other accounts.
Worked examples
2,500 followers, 5 posts
300 likes + 45 comments + 30 shares = 375 engagements. 375 ÷ (2,500 × 5) = 0.03, so the engagement rate is 3.0% per post.
One post that took off
A single post with far more likes than the rest lifts the average for the whole period. If most of the engagement came from one post, run the calculator again without it to see your typical rate.
Engagement rate FAQ
- How do you calculate engagement rate?
- This calculator uses engagement rate by followers: (likes + comments + shares) ÷ (followers × number of posts) × 100. Dividing by post count gives the average engagement per post as a share of your audience.
- What is a good engagement rate?
- It varies by platform and audience size, but a common rule of thumb is that 1–3% is solid, 3–6% is high, and above 6% is excellent. Smaller accounts often see higher rates than large ones, so compare against similar accounts.
- Should I use followers or reach as the denominator?
- This tool uses followers, which is the most widely reported method and the numbers you always have on hand. Engagement rate by reach (engagements ÷ reach) is also valid and usually higher, but requires reach data from each post’s analytics.
- Does the calculator store my numbers?
- No. The calculation happens entirely in your browser as you type — nothing is uploaded or saved.
- What counts as an engagement in this calculator?
- Likes, comments and shares (or saves and reposts). Clicks, profile visits and video views are not included, so the figure will differ from a platform’s own engagement metric if that metric counts more actions.
- Can I work out the rate for a single post?
- Yes. Enter the post’s likes, comments and shares, your followers, and 1 for the number of posts. The result is that post’s engagement as a share of your followers.
- How long a period should I measure?
- A month is a practical default: long enough to include a normal mix of posts, short enough to notice a change. Whatever you choose, use the same length every time.
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