Best Time to Post on Social Media

A 2026 cheat sheet of general posting-time benchmarks across all 10 major platforms. Treat these as a starting point — your own audience’s activity always wins, so test and adjust.

X (Twitter)

Tue–Thu · 9–11am

News & commentary peak mid-morning on weekdays.

Instagram

Mon, Wed, Fri · 11am–1pm

Midday lunch scroll; Reels do well early evening.

Tue–Thu · 8–10am

Catch the commute + start-of-workday feed check.

Facebook

Tue–Thu · 9am–1pm

Late morning to early afternoon engages best.

TikTok

Tue, Thu, Fri · 6–10am, 7–11pm

Early morning and late evening windows.

YouTube

Fri–Sun · 2–4pm

Publish a few hours before peak weekend viewing.

Threads

Weekdays · 9am–12pm

Mirrors Instagram; conversational mornings.

Fri–Sun · 8–11pm

Evening planning sessions drive saves.

Bluesky

Weekdays · 8–11am

Tech-leaning audience, weekday mornings.

Daily · 6–9pm

Evening broadcast windows for channels.

Stop guessing — post at each account’s real best time

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