Best Time to Post on Social Media
A 2026 cheat sheet of general posting-time benchmarks across all 10 major platforms. Treat these as a starting point — your own audience’s activity always wins, so test and adjust.
Best times to post
X (Twitter)
Facebook Pages
TikTok
YouTube
Threads
Bluesky
Telegram
Best time to post FAQ
- What is the best time to post on social media?
- It depends on the platform: weekday mid-mornings tend to work best for LinkedIn and Facebook, the midday lunch scroll for Instagram, and evenings for Pinterest and Telegram. The table above is a general starting-point benchmark across all 10 major platforms.
- Are these best times the same for every account?
- No — these are general benchmarks, not a measurement of your account. Your own audience’s activity always wins, so treat this as a starting point and adjust from what you observe. SkedCast’s built-in best-times feature learns the real optimal time for every connected account automatically.
- How often do these benchmarks change?
- Platform algorithms and audience habits shift over time, so this cheat sheet is reviewed periodically rather than computed live. If you need an answer specific to your own audience, your account’s own analytics will always be more accurate than a general benchmark.
- Does this cheat sheet use my own posting data?
- No. The benchmarks shown are general, published guidance for each platform — nothing about your account is read, uploaded, or stored to produce them.
Ready to broadcast everywhere?
Sign up free — no credit card. You land on the Free plan, and you can start a one-time 7-day Studio trial from your workspace whenever you are ready. Connect your first accounts, import a batch, and watch one post fan out across every platform.