Key takeaways
- Sprout Social’s 2026 study (best days Monday–Friday; best times Tuesday–Thursday 10 a.m.–1 p.m.; weekends worst) is the only large study; Buffer’s best-times study does not cover Pinterest.
- Frequency guidance is a huge range: Pinterest stresses quality over quantity and “at least once a week”, while Buffer’s roundup also quotes 15–25 Pins a day for heavy pinners.
- Pinterest’s own scheduler allows one Pin at a time, up to 30 days ahead, with at most 10 scheduled at once, and the image or video cannot be changed after scheduling.
- Every Pin needs an image and a destination board, so a scheduled Pin is only as ready as its board choice.
What's the best Pinterest posting schedule, according to published research?
Each row is one published analysis, read from its own page on 2026-09-23. They measure different samples over different periods, so they are listed side by side rather than merged into one number.
| Source | Sample | What it reported |
|---|---|---|
| Sprout Social (published 31 Mar 2026) | Nearly 2 billion engagements across about 307,000 profiles, 27 Nov 2025 – 27 Feb 2026 | Best days: Monday to Friday. Best times: Tuesday, Wednesday and Thursday, 10 a.m.–1 p.m. local time. Worst days: weekends. |
| Buffer (25 Mar 2026) | Not covered | Buffer’s 2026 best-times study does not include Pinterest. |
Do the studies agree, and how much should you trust them?
A single large study cannot be cross-checked, so weigh it as one data point. Its weekday-midday window is not obviously different from other platforms in the same study, and Pinterest is a different kind of platform — people plan and save — so your own account’s data matters especially here.
Both large studies express times as the audience’s local time: Sprout Social records every time in local time (a 9 a.m. window is 9 a.m. in Los Angeles, London and Sydney alike), and Buffer says to “consider all the recommendations local time”. If your audience is spread across time zones, schedule for the zone where most of your followers are.
Every figure here is an aggregate across many accounts and industries. It tells you where to start testing, not when your audience is online.
How often should you post on Pinterest?
Pinterest’s own line, as quoted by Buffer, is that quality and relevance beat frequency; Buffer’s same roundup lists 15–25 Pins a day for heavy pinners. Those are not compatible targets for one account, so start low, keep every Pin fresh and well-made, and only raise volume if your results hold. HeyOrca’s survey has no Pinterest figure.
| Source | Recommendation | Basis |
|---|---|---|
| Buffer frequency guide (13 Jan 2026) | Pinterest’s guidance: quality over quantity; at least once a week. Heavy pinners: 15–25 Pins a day | Buffer’s roundup quotes both Pinterest’s own recommendation and higher figures from third-party data; the two are inconsistent, so treat the range as unsettled |
Can you schedule Pinterest posts natively, and what does SkedCast add?
Pinterest lets a business account schedule Pins up to 30 days ahead, one at a time, with up to 10 Pins scheduled for the future at once. After scheduling you can change the date, title, board, description and link, but not the image or video.
Pinterest posts through SkedCast follow the same rules as the composer: up to 800 characters, with at least one image or video required.
SkedCast holds a scheduled post and publishes it at the time you set, from one calendar shared with every other connected account, with the same per-platform limits checked when you schedule rather than at publish time. Scheduling never changes when your audience is online; it only makes sure the post goes out in the window you chose.
- Every Pinterest post needs an image (up to 5 for a multi-image Pin) and a destination board; the title is optional, up to 100 characters, with an 800-character description.
- Pinterest has no scheduling parameter in its publishing API, so SkedCast holds the Pin and publishes it at the set time — beyond the 30-day, 10-Pin limits of the native scheduler.
- The recommended Pin shape is vertical, 2:3.
How do you find your own best time to post on Pinterest?
A study average is a starting hypothesis. Your account’s own results are the evidence. A simple test:
- Pick two or three candidate windows from the studies above (for example a weekday morning, a weekday afternoon and an evening) rather than one “best” hour.
- Post the same kinds of content into each window for at least three or four weeks, so one viral post cannot decide the result.
- Compare each window on median engagement rate (engagements divided by reach or followers), not raw likes, so a bigger post does not win by size alone.
- Keep the winner, keep testing one challenger, and re-check every quarter: audiences and platform behaviour drift.
Where does SkedCast’s best-times feature fit?
SkedCast’s best-times feature does the “find your own window” step for you where the data exists: a daily job reads each connected account’s own publish history and the engagement analytics SkedCast has ingested for it, and recommends the day-and-hour slots where that account’s posts did best, in the account’s own time zone. It never invents a slot — an account with no analytics data yet simply has none — and how much it can derive depends on what each platform exposes to third-party apps. The same slots are available through the API (GET /v1/best-times, scope besttimes.read) and the MCP get_best_times tool. Best times is included from the Solo plan.
Sources
FAQ
- What is the best time to post on Pinterest?
- There is no single best time. Sprout Social’s 2026 study (best days Monday–Friday; best times Tuesday–Thursday 10 a.m.–1 p.m.; weekends worst) is the only large study; Buffer’s best-times study does not cover Pinterest. Treat published averages as a starting point and test windows against your own audience.
- How often should you post on Pinterest?
- Pinterest’s own line, as quoted by Buffer, is that quality and relevance beat frequency; Buffer’s same roundup lists 15–25 Pins a day for heavy pinners. Those are not compatible targets for one account, so start low, keep every Pin fresh and well-made, and only raise volume if your results hold. HeyOrca’s survey has no Pinterest figure.
- Does Pinterest have built-in scheduling?
- Pinterest lets a business account schedule Pins up to 30 days ahead, one at a time, with up to 10 Pins scheduled for the future at once. After scheduling you can change the date, title, board, description and link, but not the image or video.
- Can SkedCast pick the best time to post on Pinterest for me?
- It recommends day-and-hour slots per connected account from that account’s own publish history and the engagement analytics SkedCast has ingested, refreshed daily. It does not invent a slot when there is no data yet, and how much it can derive depends on what the platform exposes to third-party apps.
- How many Pins can you schedule on Pinterest?
- Pinterest’s help centre allows up to 10 Pins scheduled at once, up to 30 days ahead, on a business account — one at a time.
- Can you change a scheduled Pin?
- You can change the publish date, title, board, description and link, but not the image or video of a scheduled Pin, according to Pinterest’s help centre.