5 hours a week at 15 minutes per post
That works out to 20 feasible posts a week — 5 hours times 60 minutes divided by 15 minutes per post.
How often to post on social media (free)
There is no single correct posting frequency — this tool shows sourced 2026 benchmark ranges per platform instead of inventing one, then does one piece of real math: turning your own available hours and minutes-per-post estimate into a feasible weekly post count, compared against the benchmark for the platforms you picked. Two platforms have no widely published benchmark and are labeled as such rather than guessed at.
Which platforms do you post to?
Total time you can realistically spend writing, formatting and scheduling posts each week.
Your own estimate for how long one post takes you, start to finish.
20/ week
from the hours and minutes-per-post you entered — hours × 60 ÷ minutes per post.
- Benchmark for selected platforms
- 12–24 / week
- Gap vs. benchmark low end
- On pace
| Platform | Sourced weekly benchmark | Note |
|---|---|---|
| X (Twitter) | 14–35 / week | X's fast-moving feed rewards higher frequency — roughly 2 to 5 posts a day (14 to 35 a week) is a common benchmark. |
| 2–5 / week | 2 to 5 posts a week is the most common cadence for a company or personal brand Page. | |
| 3–5 / week | 3 to 5 posts a week is a common 2026 benchmark; high-output teams post closer to daily. | |
| Facebook Pages | 7–14 / week | Roughly 1 to 2 posts a day (7 to 14 a week) is a common benchmark, with one strong daily post usually enough. |
| TikTok | 2–5 / week | 2 to 5 videos a week is a common target; some teams with more production capacity post daily or more. |
| YouTube | 1–2 / week | Channels uploading 1 to 2 times a week tend to see the strongest average views relative to subscriber count. |
| Threads | 7–21 / week | Threads' conversational feed rewards roughly 1 to 3 posts a day (7 to 21 a week) — replies and quote-posts count as presence too. |
| No sourced benchmark | No widely published 2026 frequency benchmark specific to Pinterest was found — a moderate, sustainable cadence you can keep up matters more than hitting a specific number. | |
| Bluesky | 7–21 / week | A new account benchmark is roughly 1 to 3 posts a day (7 to 21 a week); accounts already built often post more. |
| Telegram | No sourced benchmark | No widely published 2026 frequency benchmark specific to Telegram was found — a moderate, sustainable cadence you can keep up matters more than hitting a specific number. |
How to use the posting frequency calculator
- Select the platforms you post to. Check every platform you actually publish on — the benchmark total updates to match your selection.
- Enter your available hours per week. Use a realistic number for time you can actually dedicate, not an aspirational one.
- Enter your minutes per post. Your own estimate for how long one post takes you, start to finish, including any editing.
- Compare feasible posts against the benchmark. The result shows whether your capacity meets, exceeds or falls short of the sourced weekly benchmark.
- Read the full benchmark table below. Every live platform's sourced range and a short note sits in the table, including the two with no published benchmark.
Worked examples
Instagram plus LinkedIn selected
Their sourced benchmarks combine to roughly 5 to 10 posts a week — 3 to 5 for Instagram and 2 to 5 for LinkedIn.
How often to post on social media: FAQ
- Is there one correct posting frequency for every account?
- No — this tool deliberately avoids claiming one; it shows sourced benchmark ranges and compares them against your own real capacity instead.
- Where do the benchmark numbers come from?
- Published 2026 posting-frequency research, including studies from Sprout Social and Buffer, cited in this tool's own documentation.
- Why do Pinterest and Telegram show no benchmark?
- No widely published 2026 frequency benchmark specific to either platform was found, so both are labeled as such rather than given an invented number.
- What if my feasible post count is below the benchmark?
- That is useful information — it means your current capacity cannot sustain the sourced cadence, so consider bulk scheduling or a lower target.
- Does the calculator store the numbers I enter?
- No — the calculation happens entirely in your browser as you type, and nothing is uploaded or saved.
- Does bulk scheduling change how many posts I can manage?
- Yes — lowering your minutes-per-post estimate, for example by batching posts at once, directly raises the feasible weekly count this tool computes.
Ready to broadcast everywhere?
Sign up free — no credit card. You land on the Free plan, and you can start a one-time 7-day Studio trial from your workspace whenever you are ready. Connect your first accounts, import a batch, and watch one post fan out across every platform.