A 50,000-follower micro-influencer, static post
The formula gives 50 times 10 to 50 times 100, a range of roughly 500 to 5,000 for one static post.
Influencer marketing calculator
This influencer marketing calculator turns a follower count and content format into a widely-cited industry rule of thumb — roughly 10 to 100 dollars per 1,000 followers for a single sponsored post, doubled to tripled for video or Reel-style content — to estimate a rough rate range. This is a wide, sourced, heavily hedged range, not a quote: real rates vary hugely by niche, engagement and exclusivity, and the result says so.
The creator's follower count on the platform you're negotiating for.
Content format
Video/Reel content is commonly cited at 2 to 3x a static post's rate.
$500 – $5,000
per sponsored post. This is a wide, hedged industry range, not a quote — real rates vary hugely by niche, engagement and exclusivity.
- Industry tier
- Micro
Formula
rate = (followers ÷ 1,000) × 10 to 100, ×2–3 for video
How to use the influencer marketing calculator
- Enter the creator's follower count. Use their follower count on the specific platform you are negotiating for.
- Pick the content format. Choose static photo or video/Reel — video content is commonly cited at 2 to 3 times a static post's rate.
- Read the estimated rate range. The result shows a low and high estimate, never a single number, since real rates vary so widely.
- Check the industry tier. The result also names the standard nano-to-mega tier your follower count falls into, for context in a negotiation.
- Treat the range as a starting point. Adjust from there based on engagement rate, niche, usage rights and exclusivity, all of which move real rates a lot.
Worked examples
The same creator posting a Reel instead
Applying the 2 to 3 times video multiplier widens the same account's range to roughly 1,000 to 15,000 for one video post.
Influencer marketing calculator FAQ
- How is the rate range calculated?
- Follower count divided by 1,000, multiplied by a sourced range of roughly 10 to 100 per 1,000 followers, widened further for video content.
- Is this rate range guaranteed or exact?
- No — it is a wide, hedged industry benchmark; real rates vary hugely by niche, engagement rate, exclusivity and negotiation.
- Why does video cost more than a static post?
- Video and Reel-style content is commonly cited at 2 to 3 times a static post's rate, reflecting the extra production effort and performance potential.
- What are the standard influencer tiers?
- Nano, micro, mid-tier, macro and mega, based on follower-count ranges that are a common industry convention across multiple sources.
- Does engagement rate affect the estimate?
- Not directly in this calculator's math, though sources agree engagement often matters more than raw follower count, so factor it in manually.
- Does this calculator store the numbers I enter?
- No — the estimate happens entirely in your browser as you type, and nothing is uploaded or saved.
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