A 50,000-follower creator, static post, 4% engagement
The base range is 50 times 10 to 50 times 100, roughly 500 to 5,000; a 4% engagement rate is in the high band (3-6%), so the range is multiplied by 1.3, to roughly 650 to 6,500.
Influencer rate calculator
This influencer rate calculator estimates what to pay or charge for one sponsored post from follower count, engagement rate and format. It applies the common rule of about 10 to 100 dollars per 1,000 followers for a static post, 2 to 3 times that for video, then adjusts for engagement. The result is a hedged range to start a negotiation, not a quote.
Calculate an influencer’s rate
The creator's follower count on the platform you're negotiating for.
The creator's own engagement rate — use the engagement rate calculator if you need to compute it first.
Content format
$650 – $6,500
per sponsored post. A wide, hedged starting point, not a quote — real rates are negotiated and vary by niche, exclusivity and usage rights.
- Follower tier
- Micro
- Engagement band
- High (3-6%)
Formula
base rate (followers ÷ 1,000 × 10–100, ×2–3 for video) × engagement-band multiplier
How much do influencers charge per post?
It rises with audience size. Later’s 2026 pricing guide gives these typical rates for one sponsored post:
| Tier | Followers | Typical rate per post |
|---|---|---|
| Nano | 1K to 10K | $100 to $500 |
| Micro | 10K to 100K | $500 to $2,500 |
| Macro | 100K to 1M | $2,500 to $10,000+ |
| Mega | 1M+ | $10,000 to $50,000+ |
The calculator uses five tiers, splitting Later’s macro band at 500K:
| Tier | Followers |
|---|---|
| Nano | 1K to 10K |
| Micro | 10K to 100K |
| Mid-tier | 100K to 500K |
| Macro | 500K to 1M |
| Mega | 1M+ |
How does engagement rate change an influencer’s rate?
Two accounts with the same followers can reach very different numbers of people, so the calculator adjusts the base range by the creator’s engagement band. Later notes that engagement, usage rights and exclusivity matter more than follower count alone. Work out the rate first with the engagement rate calculator.
| Engagement band | Multiplier |
|---|---|
| Below average (under 1%) | 0.75x |
| Solid (1-3%) | 1x |
| High (3-6%) | 1.3x |
| Excellent (above 6%) | 1.6x |
How do you use the influencer rate calculator?
- Enter the creator's follower count. Use the follower count on the platform you are negotiating for.
- Enter the engagement rate. Use the creator’s own engagement rate; work it out with the engagement rate calculator if you need to.
- Pick the content format. Static post or video/Reel; video is commonly priced at 2 to 3 times a static post.
- Read the rate range. The low-to-high range, with the follower tier and engagement band behind it.
- Adjust for the deal. Add for usage rights, exclusivity, extra deliverables or a rush, all of which move real rates.
What does it look like in practice?
The same creator at 0.5% engagement
Below the 1% line, the below-average band applies a 0.75 multiplier, so the static range drops to roughly 375 to 3,750.
What else changes an influencer’s rate?
The deal terms, which the range above leaves out. Per Later’s 2026 guide:
- Usage rights add a percentage to the base rate, rising with how long and where you run the content, such as paid ads.
- Exclusivity adds a premium, larger for longer windows and broader categories.
- Format: on Instagram, Reels add 20 to 30%, Stories cost about half, and running the post as an ad adds 30 to 50%.
- Platform: TikTok rates often follow average views rather than followers.
- A turnaround under about two weeks, or extra revisions, cost more.
How do you run influencer campaigns once the rate is agreed?
Plan each creator’s posts on one calendar, get them approved, and publish with the paid-partnership label where the network supports it. SkedCast keeps each creator or client in its own workspace, with client approval and the disclosure labels built in; see SkedCast for influencer agencies, and price your own retainer with the agency pricing calculator.
Influencer rate calculator FAQ
- How is the rate range calculated?
- Followers divided by 1,000, times about 10 to 100 for a static post (2 to 3 times that for video), then multiplied by the engagement band: 0.75 under 1%, 1 at 1-3%, 1.3 at 3-6% and 1.6 above 6%.
- Is this rate range exact?
- No. It is a hedged starting point; real rates vary by niche, usage rights, exclusivity and negotiation.
- Why does engagement rate change the estimate?
- Two accounts with the same followers can reach very different numbers of people; engagement rate is the clearest signal of how many actually respond.
- Why does video cost more than a static post?
- Video and Reels are commonly priced at 2 to 3 times a static post, for the extra production and their reach.
- What are the standard influencer tiers?
- Nano, micro, mid-tier, macro and mega, by follower count; this calculator uses 1K-10K, 10K-100K, 100K-500K, 500K-1M and 1M+.
- Should I quote this range to a creator?
- Use it as your own starting point, not a fixed offer; the deliverables, usage rights and exclusivity change the real number.
- Does this calculator store the numbers I enter?
- No. The estimate runs in your browser as you type, and nothing is uploaded or saved.
- How much do influencers charge per post in 2026?
- Later’s 2026 guide puts nano creators at about $100 to $500 a post, micro at $500 to $2,500, macro at $2,500 to $10,000 or more, and mega at $10,000 to $50,000 or more.
Sources
The market rates and deal factors on this page come from:
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