Key takeaways
- Only Sprout Social’s 2026 study covers Pinterest: Tuesday to Thursday, 10am–1pm, with weekends worst. Buffer’s study does not include Pinterest.
- Published studies show the general pattern, but your own audience’s activity is the more reliable signal — test and compare.
Best time to post on Pinterest: what the research shows
- Sprout Social (31 Mar 2026): best days Monday to Friday; best times Tuesday, Wednesday and Thursday 10am–1pm; weekends worst
- Buffer’s 2026 best-times study does not include Pinterest
One study, not two
A single large study cannot be cross-checked, so weigh it as one data point. Pinterest is a different kind of platform, where people plan and save, so your own account’s analytics matter especially here.
How to apply this
Start with a Tuesday to Thursday late-morning slot, then compare it against an evening slot on your own account.
Sources
Figures are from the studies named above, read on 23 September 2026. The fuller guide lists each source and covers how often to post.
best time to postplatform
FAQ
- What is the best time to post on Pinterest?
- Sprout Social’s 2026 study found Tuesday, Wednesday and Thursday 10am–1pm best, with weekends worst. It is the only large 2026 study that covers Pinterest.
- Why is there only one study for Pinterest?
- Buffer’s 2026 best-times study does not include Pinterest, and we did not find a second large 2026 study.
- Should I treat this as fixed?
- No. It is one aggregate across many profiles; test against your own audience.
- Does the best time to post Pinterest pins vary by day, like Monday or Saturday?
- Sprout Social’s study points to Tuesday through Thursday as the strongest days rather than a single specific weekday, with weekends (including Saturday and Sunday) the weakest — start there and compare specific days against your own account.