A side-by-side summary of the general best-time-to-post benchmark for every one of the 10 platforms SkedCast schedules to, in one table, so you can compare platforms instead of opening each one separately. These are audience-agnostic starting points, the same benchmarks behind the full cheat sheet — your own audience’s activity always wins, which is what the personalized calculator and SkedCast’s per-account best-times feature are for.
| Platform | Best days | Best times | Why | Source |
|---|---|---|---|---|
| X (Twitter) | Tue–Thu | Buffer: 9–11am (Tue 9am top slot) · Sprout Social: 12–6pm | Both studies favour Tuesday to Thursday and find the weekend weak; they differ on the hour, so test a morning and an afternoon slot. | Buffer, 13 Mar 2026 (8.7M posts); Sprout Social, 31 Mar 2026 (nearly 2 billion engagements) |
| Wed, Thu (Tue also strong) | Buffer: Thu 9am, Wed 12pm and 6pm · Sprout Social: Tue 1–7pm, Wed 12–9pm | Wednesday midday into the evening is where the two studies overlap; Friday and Saturday are weakest in Buffer’s data. | Buffer, updated Sep 2026 (9.6M posts); Sprout Social, 31 Mar 2026 (nearly 2 billion engagements) | |
| Wed, Thu (Fri in Buffer; Tue in Sprout Social) | Buffer: Wed 4pm, Fri 3–4pm, 3–8pm block · Sprout Social: Tue–Thu 11am–5pm | Buffer reports the peak moving later into the afternoon and evening than in 2025; Wednesday afternoon is the overlap. | Buffer, 9 Sep 2026 (4.8M posts); Sprout Social, 31 Mar 2026 (nearly 2 billion engagements) | |
| Facebook Pages | Wed, Thu, Tue | Buffer: Thu 9am, weekdays 6–11am · Sprout Social: Tue–Wed 12–8pm | The studies conflict: Buffer’s weakest hours (12–5pm) fall inside Sprout Social’s best window, so test a morning and an afternoon slot. | Buffer, 26 Feb 2026 (14M posts); Sprout Social, 31 Mar 2026 (nearly 2 billion engagements) |
| TikTok | Buffer: Sat, Mon, Sun · Sprout Social: Tue–Fri | Buffer: Sun 9am, Mon 1pm, evenings 6–11pm · Sprout Social: 2–6pm | The most direct conflict between the two studies; test one weekday-afternoon window and one evening or weekend window. | Buffer, updated 14 Sep 2026 (7.1M posts); Sprout Social, 31 Mar 2026 (nearly 2 billion engagements) |
| YouTube | Long-form: Sun, Tue, Mon · Shorts: Fri, Sat | Long-form: Sun 10am · Shorts: Fri 4pm, 6pm, 7pm | Buffer finds long-form and Shorts peak at almost opposite times (mornings versus evenings), so schedule them separately. Sprout Social’s study does not cover YouTube. | Buffer, 24 Jul 2026 (1.8M videos) |
| Threads | Wed, Thu, Tue | Thu 9am, Wed 12pm and 9am; weekdays 6–11am | Evenings and weekends are weakest in Buffer’s data. Sprout Social’s study does not cover Threads. | Buffer, 4 Feb 2026 (2.5M posts) |
| Tue–Thu | 10am–1pm | Sprout Social found weekends weakest. Buffer’s study does not cover Pinterest, so this is one study rather than two. | Sprout Social, 31 Mar 2026 (nearly 2 billion engagements) | |
| Bluesky | No published study | Test your own audience | Neither Buffer’s nor Sprout Social’s 2026 study covers Bluesky, so no window is quoted. | Buffer and Sprout Social 2026: not covered |
| Telegram | No published study | Test your own audience | Neither Buffer’s nor Sprout Social’s 2026 study covers Telegram, so no window is quoted. | Buffer and Sprout Social 2026: not covered |
On Tuesday, Buffer’s X data peaks at 9am while Sprout Social’s Instagram window opens at 1pm and its LinkedIn window at 11am — the table makes that stagger, and where the two studies disagree, visible in one look.
Buffer’s TikTok and YouTube Shorts data lean to the evening (6–11pm) while its Threads, Facebook and X data favour weekday mornings; Pinterest (Sprout Social) sits at 10am–1pm on Tuesday to Thursday, and Bluesky and Telegram have no published window — useful when building one posting schedule that spans every network.
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