What is the best time to post on Threads?

Buffer’s 2026 study (2.5M posts) found Thursday 9am the top slot and weekday mornings 6–11am the strongest block. It is the only large study; Sprout Social’s does not cover Threads.

Does Threads have its own best-time research?

Yes: Buffer published a Threads-specific analysis of 2.5 million posts on 4 February 2026.

Should I treat these times as fixed?

No. They are aggregate averages; compare your own account’s results before committing.

Does the best time to post on Threads change on a specific day, like Sunday or Friday?

Buffer’s study points to Wednesday, Thursday and Tuesday as the strongest days rather than a single specific weekday, with weekends (Saturday especially) the weakest — start midweek and test a specific day like Friday against your own account.

Best time to post on Threads

All guides

By The SkedCast Team · Updated 23 September 2026 · 5 min read

Key takeaways

Buffer’s 2.5M-post study finds weekday mornings (6–11am), and Thursday 9am in particular, strongest on Threads; Sprout Social’s study does not cover Threads.
Published studies show the general pattern, but your own audience’s activity is the more reliable signal — test and compare.

Best time to post on Threads: what the research shows

Buffer (4 Feb 2026; 2.5 million posts): top slots Thursday 9am, Wednesday 12pm and Wednesday 9am; best days Wednesday, Thursday and Tuesday
Weekday mornings 6–11am the strongest block; evenings 6–11pm and weekends (Saturday lowest) the weakest
Sprout Social’s 2026 study does not include Threads

One study, not two

With one large study there is nothing to cross-check it against, so weigh it accordingly. Its pattern of strong midweek mornings and weak weekends and evenings resembles Buffer’s findings for Instagram and Facebook, which is not independent confirmation.

How to apply this

Start with Tuesday to Thursday mornings, then compare with a midday slot on your own account.

Sources

Figures are from the studies named above, read on 23 September 2026. The fuller guide lists each source and covers how often to post.

best time to postplatform

FAQ

What is the best time to post on Threads?: Buffer’s 2026 study (2.5M posts) found Thursday 9am the top slot and weekday mornings 6–11am the strongest block. It is the only large study; Sprout Social’s does not cover Threads.
Does Threads have its own best-time research?: Yes: Buffer published a Threads-specific analysis of 2.5 million posts on 4 February 2026.
Should I treat these times as fixed?: No. They are aggregate averages; compare your own account’s results before committing.
Does the best time to post on Threads change on a specific day, like Sunday or Friday?: Buffer’s study points to Wednesday, Thursday and Tuesday as the strongest days rather than a single specific weekday, with weekends (Saturday especially) the weakest — start midweek and test a specific day like Friday against your own account.