Key takeaways
- Buffer (14M posts) and Sprout Social disagree on the hour for Facebook: weekday mornings versus Tuesday–Wednesday 12–8pm. Both favour midweek.
- Published studies show the general pattern, but your own audience’s activity is the more reliable signal — test and compare.
Best time to post on Facebook: what the two studies show
- Buffer (26 Feb 2026; 14 million posts): top slot Thursday 9am, with Wednesday and Sunday mornings also strong; weekdays 6–11am the best block and 12–5pm the weakest; best days Wednesday, then Thursday and Tuesday; Saturday the worst day
- Sprout Social (31 Mar 2026): best days Monday to Thursday; best times Tuesday and Wednesday 12–8pm; weekends worst
A direct conflict on the hour
Buffer’s weakest hours (12–5pm) sit inside Sprout Social’s best window, the clearest conflict between the two studies. The published pages do not explain why, so do not split the difference: run one morning test and one afternoon test against your own Page’s audience.
How to apply this
Treat midweek as the default, then compare a Thursday-morning slot with a Tuesday or Wednesday afternoon slot on your own Page for a few weeks.
Sources
Figures are from the studies named above, read on 23 September 2026. The fuller guide lists each source and covers how often to post.
best time to postplatform
FAQ
- What is the best time to post on Facebook?
- The two 2026 studies disagree: Buffer (14M posts) favours Thursday 9am and weekday mornings, Sprout Social favours Tuesday and Wednesday 12–8pm. Midweek is the common finding.
- Does this apply to Facebook Groups as well as Pages?
- The studies cited here are aggregates across many profiles and Pages; they do not break out Groups, whose engagement patterns can differ.
- Is a fixed best time reliable for every Facebook Page?
- It’s a starting point, but your Page’s own audience activity is the more reliable signal for your specific case.