To post on a Facebook Page, open Meta Business Suite or the Page, create a post with text and a photo or video, then publish or pick a time with Meta’s own scheduler. To schedule many Pages from one calendar or a bulk import, use SkedCast, which hands the time to Facebook itself.
Key takeaways
- Facebook Pages's real caption limit is 63,206 characters.
- Facebook Pages’s publishing API accepts a future publish time, so SkedCast hands the scheduled time to Facebook Pages directly.
- The manual, native way to post is below, alongside exactly what SkedCast automates on top of it.
How to post on Facebook Pages manually
The native, no-scheduler way to post on Facebook Pages, step by step:
- Open Meta Business Suite (or the Page itself) and go to the Page you administer.
- Click Create post, write your text, and attach a photo or video if you want one — a Facebook feed post can’t mix photos and a video in the same post.
- Meta Business Suite has its own "Schedule" option: pick a date and time instead of posting immediately.
- Publish (or confirm the scheduled time) — you must be an Admin or Editor on the Page to post at all.
How to schedule it automatically with SkedCast
The Facebook Pages scheduler puts Facebook Pages on the same content calendar as your other channels, and bulk scheduling fills it from one spreadsheet. What SkedCast adds on top of the manual flow above:
- Facebook actually supports native scheduling through its API too — SkedCast can hand the scheduled time to Facebook itself (roughly 10 minutes to 75 days ahead), so the post is held by Facebook’s own systems, not just SkedCast’s.
- Compose once and publish to every Page you manage at the same time, instead of repeating the process per Page in Meta Business Suite.
- Bulk-import a month of Page posts from a spreadsheet in one pass instead of scheduling them one at a time.
- Route a post through an approval step before it goes live, if you work with a team or client sign-off.
Facebook Pageshow to postscheduling
FAQ
- Does Facebook support scheduling posts natively?
- Yes — Facebook Pages support native scheduling (roughly a 10-minute to 75-day window ahead), through Meta Business Suite or through the API SkedCast uses. It’s one of only two platforms in this series (with YouTube) where the platform itself holds the scheduled time.
- Can I post to my personal Facebook profile with SkedCast?
- No — Facebook’s API only allows publishing to Pages you administer, not to a personal profile or timeline. This is a Facebook platform rule, not a SkedCast limitation.
- What is the character limit for a Facebook Pages post?
- 63,206 characters. SkedCast’s composer counts the way Facebook Pages does and warns before you schedule a post that is too long.
- Can you schedule Facebook Pages posts in advance with SkedCast?
- Yes. Facebook Pages’s API accepts a future publish time, so SkedCast hands the time to Facebook Pages itself, and you can plan posts weeks ahead from one calendar with your other channels.
- Can you post to several Facebook Pages accounts at once?
- Yes. Write the post once in SkedCast, pick every Facebook Pages account it should go to, and SkedCast publishes to each, spacing the posts out per account so they do not all land in the same minute.