To schedule a Facebook Reel, connect your Facebook Page to a scheduler or open Meta Business Suite, add a vertical video of 3 to 90 seconds, write the caption, choose Reel and pick a time. Reels publish to Pages, not personal profiles. SkedCast can send the same video as an Instagram Reel, a TikTok and a YouTube Short.
Key takeaways
- Facebook Reels can be scheduled on Pages, through Meta Business Suite or a scheduler using Meta’s API.
- A Reel is 3 to 90 seconds, ideally 1080 × 1920 pixels, between 16:9 and 9:16, at 24 to 60 frames a second.
- Facebook picks a Reel’s cover itself; the API has no cover setting.
- Meta allows 30 Reels published through its API per Page in a rolling 24 hours.
On this page
How do you schedule a Facebook Reel?
Meta Business Suite schedules Reels for one Page at a time. SkedCast schedules them for every Page you connect, beside feed posts and Stories, and can send the same clip to Instagram, TikTok and YouTube from one upload.
Connect the Page
Connect your Facebook Page to SkedCast, or open Meta Business Suite for that Page.
Add the video
Upload a vertical video of 3 to 90 seconds and choose Reel as the post type.
Write the caption
Add the caption and any links or hashtags you want in it.
Pick a time
Set the date and time; the Reel publishes to the Page then.
What are the specs for a Facebook Reel?
SkedCast checks the file against these limits before it can be scheduled; the Reel length checker does the same for any clip.
| Spec | Meta’s requirement |
|---|---|
| Length | 3 to 90 seconds; as a Page story, up to 60 seconds |
| Resolution | 1080 × 1920 recommended; at least 540 × 960 |
| Shape | Between 16:9 and 9:16; vertical 9:16 fills the screen |
| Frame rate | 24 to 60 frames a second, fixed |
| Video | H.264 or H.265, progressive, closed GOP |
| Audio | AAC, stereo, 48 kHz, 128 kbps or more |
Can you schedule Reels on a personal Facebook profile?
Not through Meta’s API: it publishes and crossposts Reels to Facebook Pages only, so schedulers work with Pages. Meta also limits each Page to 30 Reels published through its API in a rolling 24 hours, which is far more than most Pages post.
What can a scheduled Facebook Reel include?
A caption and the video. Facebook chooses the cover for a Reel itself, because Meta’s Reels API has no cover setting, so plan the opening frame with that in mind. For a still image or a longer video, schedule a feed post instead, and for a 24-hour clip see how to schedule Facebook Stories. The Facebook scheduler lists every post type.
Sources
FAQ
- Is scheduling a Facebook Reel different from scheduling a regular video post?
- The steps are the same, but a Reel must be 3 to 90 seconds and is published through Meta’s Reels API, so choose Reel as the post type.
- Can I schedule Reels on a personal Facebook profile, not just a Page?
- Not through Meta’s API, which publishes Reels to Pages only. Schedulers and Meta Business Suite schedule Page Reels.
- How long can a Facebook Reel be?
- 3 to 90 seconds, per Meta’s Reels Publishing documentation; a Reel published as a Page story can be up to 60 seconds.
- Can I post one video as a Facebook Reel and an Instagram Reel?
- Yes. In SkedCast, one post can go out as a Facebook Reel, an Instagram Reel, a TikTok and a YouTube Short from a single upload.
- What size should a Facebook Reel be?
- Vertical 9:16 at 1080 × 1920 pixels is recommended, and at least 540 × 960; SkedCast checks the file before scheduling.
- Can I choose the cover of a scheduled Facebook Reel?
- No. Meta’s Reels API has no cover setting, so Facebook picks the cover; make the first frame work as one.