Key takeaways
- Pinterest reports every Pin’s performance through Pinterest Analytics, native to Pinterest business accounts — every Pin carries the same core set of metrics below.
- Saves: how many people saved the Pin to one of their own boards — Pinterest’s strongest signal, since a save both extends distribution and tells Pinterest’s own algorithm the Pin is worth showing more people.
- Pin clicks: how many people opened the Pin into closeup view to read its title, description and image at full size, while staying inside Pinterest.
- Pinterest’s own guidance ranks these in a deliberate order — saves first, outbound clicks second, Pin clicks third, impressions last — because a save compounds (it reaches the saver’s own followers) in a way a click does not.
Pinterest’s own analytics surface
Pinterest reports every Pin’s performance through Pinterest Analytics, native to Pinterest business accounts — every Pin carries the same core set of metrics below.
The Pinterest analytics metrics that matter
- Saves — how many people saved the Pin to one of their own boards — Pinterest’s strongest signal, since a save both extends distribution and tells Pinterest’s own algorithm the Pin is worth showing more people.
- Pin clicks — how many people opened the Pin into closeup view to read its title, description and image at full size, while staying inside Pinterest.
- Outbound clicks — the only Pinterest metric that maps to an actual website session — a click that sends someone off Pinterest to the Pin’s destination URL.
- Engaged audience — the number of people who engaged with the account’s Pins at all, as distinct from total audience, which counts everyone who simply saw them.
One honest caveat
Pinterest’s own guidance ranks these in a deliberate order — saves first, outbound clicks second, Pin clicks third, impressions last — because a save compounds (it reaches the saver’s own followers) in a way a click does not.
Where this comes from
Checked against Pinterest’s own analytics surface and cross-referenced with HubSpot — Pinterest Metrics to Track (2026); a platform can change a metric’s name or exact behavior at any time, so treat this as accurate as of when this guide was last updated, not permanent.
Pinterestanalyticsmetrics
FAQ
- Where does Pinterest’s analytics data come from?
- Pinterest reports every Pin’s performance through Pinterest Analytics, native to Pinterest business accounts — every Pin carries the same core set of metrics below.
- What is the single most important Pinterest metric?
- Saves — how many people saved the Pin to one of their own boards — Pinterest’s strongest signal, since a save both extends distribution and tells Pinterest’s own algorithm the Pin is worth showing more people.
- Does Pinterest report reach and impressions the same way as other platforms?
- The general definitions at /resources/data/social-analytics-metrics-defined apply; Pinterest’s own additions are the platform-specific metrics on this page, not a different reach or impressions definition.
- What should I watch out for when reading Pinterest’s numbers?
- Pinterest’s own guidance ranks these in a deliberate order — saves first, outbound clicks second, Pin clicks third, impressions last — because a save compounds (it reaches the saver’s own followers) in a way a click does not.
- Can I put these Pinterest metrics into a client report?
- Yes — see the Pinterest client report guide for the real workflow, including SkedCast’s white-label export.