The Pinterest analytics metrics that matter are Saves, Pin clicks, Outbound clicks and Engaged audience. Read them in Pinterest’s own analytics, compare each post with the account’s own median rather than an industry average, and watch the trend month to month. SkedCast collects Pinterest post metrics beside your other channels.
Key takeaways
- Pinterest reports every Pin’s performance through Pinterest Analytics, native to Pinterest business accounts — every Pin carries the same core set of metrics below.
- Saves: how many people saved the Pin to one of their own boards — Pinterest’s strongest signal, since a save both extends distribution and tells Pinterest’s own algorithm the Pin is worth showing more people.
- Pin clicks: how many people opened the Pin into closeup view to read its title, description and image at full size, while staying inside Pinterest.
- Pinterest’s own guidance ranks these in a deliberate order — saves first, outbound clicks second, Pin clicks third, impressions last — because a save compounds (it reaches the saver’s own followers) in a way a click does not.
On this page
Where do you find Pinterest analytics?
Pinterest reports every Pin’s performance through Pinterest Analytics, native to Pinterest business accounts — every Pin carries the same core set of metrics below.
Which Pinterest analytics metrics matter most?
| Metric | What it measures |
|---|---|
| Saves | how many people saved the Pin to one of their own boards — Pinterest’s strongest signal, since a save both extends distribution and tells Pinterest’s own algorithm the Pin is worth showing more people. |
| Pin clicks | how many people opened the Pin into closeup view to read its title, description and image at full size, while staying inside Pinterest. |
| Outbound clicks | the only Pinterest metric that maps to an actual website session — a click that sends someone off Pinterest to the Pin’s destination URL. |
| Engaged audience | the number of people who engaged with the account’s Pins at all, as distinct from total audience, which counts everyone who simply saw them. |
What should you watch out for in Pinterest’s numbers?
Pinterest’s own guidance ranks these in a deliberate order — saves first, outbound clicks second, Pin clicks third, impressions last — because a save compounds (it reaches the saver’s own followers) in a way a click does not.
How do you track Pinterest metrics over time?
SkedCast collects Pinterest post metrics beside your other channels in Analytics, so you can compare posts without copying numbers out of Pinterest. Work out a comparable rate with the engagement rate calculator, and judge each post against your own recent median rather than a published average. To share the results, see how to create a Pinterest client report.
Sources
FAQ
- Where does Pinterest’s analytics data come from?
- Pinterest reports every Pin’s performance through Pinterest Analytics, native to Pinterest business accounts — every Pin carries the same core set of metrics below.
- What is the single most important Pinterest metric?
- Saves: how many people saved the Pin to one of their own boards — Pinterest’s strongest signal, since a save both extends distribution and tells Pinterest’s own algorithm the Pin is worth showing more people.
- Does Pinterest report reach and impressions the same way as other platforms?
- The general definitions of reach, impressions and views apply; Pinterest’s own additions are the platform-specific metrics on this page.
- What should I watch out for when reading Pinterest’s numbers?
- Pinterest’s own guidance ranks these in a deliberate order — saves first, outbound clicks second, Pin clicks third, impressions last — because a save compounds (it reaches the saver’s own followers) in a way a click does not.
- Can I put these Pinterest metrics into a client report?
- Yes. See the Pinterest client report guide for the workflow, including SkedCast’s white-label export.