The LinkedIn analytics metrics that matter are Members reached, Unique visitors and Engagement rate. Read them in LinkedIn’s own analytics, compare each post with the account’s own median rather than an industry average, and watch the trend month to month. SkedCast collects LinkedIn post metrics beside your other channels.
Key takeaways
- LinkedIn reports Page and post performance through Page analytics and Creator analytics, both native to LinkedIn — the general reach/impressions definitions apply, with LinkedIn’s own vocabulary below.
- Members reached: the number of distinct members and Pages that saw a post. Repeat displays are not counted, unlike impressions, which count every time the post was shown.
- Unique visitors: the total distinct members who viewed a company Page, excluding repeat visits from the same member — LinkedIn’s Page-level reach figure.
- LinkedIn’s own Page analytics count organic posts plus boosted posts shown in the feed, while its API statistics are organic only, so a tool that reads the API can show lower totals than LinkedIn for a Page that boosts posts. And when a report shows an engagement rate, check which formula it uses: LinkedIn’s own counts clicks, many tools count only reactions, comments and reposts.
On this page
Where do you find LinkedIn analytics?
LinkedIn reports Page and post performance through Page analytics and Creator analytics, both native to LinkedIn — the general reach/impressions definitions apply, with LinkedIn’s own vocabulary below.
Which LinkedIn analytics metrics matter most?
| Metric | What it measures |
|---|---|
| Members reached | the number of distinct members and Pages that saw a post. Repeat displays are not counted, unlike impressions, which count every time the post was shown. |
| Unique visitors | the total distinct members who viewed a company Page, excluding repeat visits from the same member — LinkedIn’s Page-level reach figure. |
| Engagement rate | interactions (clicks, reactions, comments and reposts) divided by impressions, as LinkedIn’s own Help defines it. |
What should you watch out for in LinkedIn’s numbers?
LinkedIn’s own Page analytics count organic posts plus boosted posts shown in the feed, while its API statistics are organic only, so a tool that reads the API can show lower totals than LinkedIn for a Page that boosts posts. And when a report shows an engagement rate, check which formula it uses: LinkedIn’s own counts clicks, many tools count only reactions, comments and reposts.
How do you track LinkedIn metrics over time?
SkedCast collects LinkedIn post metrics beside your other channels in Analytics, so you can compare posts without copying numbers out of LinkedIn. Work out a comparable rate with the engagement rate calculator, and judge each post against your own recent median rather than a published average. To share the results, see how to create a LinkedIn client report.
Sources
FAQ
- Where does LinkedIn’s analytics data come from?
- LinkedIn reports Page and post performance through Page analytics and Creator analytics, both native to LinkedIn — the general reach/impressions definitions apply, with LinkedIn’s own vocabulary below.
- What is the single most important LinkedIn metric?
- Members reached: the number of distinct members and Pages that saw a post. Repeat displays are not counted, unlike impressions, which count every time the post was shown.
- Does LinkedIn report reach and impressions the same way as other platforms?
- The general definitions of reach, impressions and views apply; LinkedIn’s own additions are the platform-specific metrics on this page.
- What should I watch out for when reading LinkedIn’s numbers?
- LinkedIn’s own Page analytics count organic posts plus boosted posts shown in the feed, while its API statistics are organic only, so a tool that reads the API can show lower totals than LinkedIn for a Page that boosts posts. And when a report shows an engagement rate, check which formula it uses: LinkedIn’s own counts clicks, many tools count only reactions, comments and reposts.
- Can I put these LinkedIn metrics into a client report?
- Yes. See the LinkedIn client report guide for the workflow, including SkedCast’s white-label export.