To create a LinkedIn report for a client, group the client’s LinkedIn account under that client in SkedCast, build the report once for the accounts and period it covers, and have it emailed on a schedule or exported on demand. Lead with the numbers the client cares about. Reports carry your logo from the Studio plan and only your brand from Agency.
Key takeaways
- A LinkedIn client report is built once per client, then delivered on a schedule or exported on demand — not rebuilt from scratch every month.
- From the Agency plan ($129/mo) up, the report carries only your agency’s own brand, with SkedCast named nowhere on it; co-branded reports (your logo and colors, with a small “Made with SkedCast”) start on the Studio plan.
- For LinkedIn, a LinkedIn client report should lead with impressions, members reached and engagement rate, and should say which formula that rate uses — LinkedIn’s own rate counts clicks as well as reactions, comments and reposts, so a client comparing two reports needs both on the same formula.
- The SkedCast console itself is not re-branded — only the client-facing report is.
Building a LinkedIn report for clients, step by step
- Group the client’s LinkedIn account (and any other platforms you run for them) under that client, so the numbers roll up together.
- Build the report once: the platforms and accounts it covers, and the period it reports on.
- Have it delivered on a schedule, or export it on demand when the client asks for current numbers.
- From the Agency plan up, the report the client receives carries only your agency’s brand throughout, with SkedCast named nowhere on it; on the Studio plan it is co-branded, with your logo and colors and a small “Made with SkedCast”.
What a LinkedIn report should headline
Every platform’s report can include the full numbers, but a client reads the top of the report first — a LinkedIn client report should lead with impressions, members reached and engagement rate, and should say which formula that rate uses — LinkedIn’s own rate counts clicks as well as reactions, comments and reposts, so a client comparing two reports needs both on the same formula.
For the platform’s own metric definitions, see the LinkedIn analytics guide linked below before you decide what to headline.
What white-label does not cover
The SkedCast console itself is not re-branded — your team still works in SkedCast’s own interface. SkedCast cannot be served from your own domain, and a client’s guest approval link stays a SkedCast link, not one on your domain.
FAQ
- Which SkedCast plan includes white-label LinkedIn reports?
- The Agency plan ($129/mo) and every plan above it.
- What does a white-label LinkedIn report actually contain?
- A per-client rollup of the LinkedIn account (and any other platforms) you manage for that client, delivered with only your agency’s brand on it — logo, colors and name — and SkedCast named nowhere.
- Can the report be delivered automatically?
- Yes — set it up once and have it delivered on a schedule, or export it on demand whenever a client asks for current numbers.
- What should a LinkedIn report lead with?
- A LinkedIn client report should lead with impressions, members reached and engagement rate, and should say which formula that rate uses — LinkedIn’s own rate counts clicks as well as reactions, comments and reposts, so a client comparing two reports needs both on the same formula.
- Is the SkedCast console itself white-labelled too?
- No — only the client-facing report carries your branding. Your team still works in SkedCast’s own interface, and SkedCast cannot be served from your own domain.
- Where do the LinkedIn metrics in the report come from?
- See the LinkedIn analytics guide for what each metric means and how LinkedIn itself defines it — the report pulls from the same numbers.