To create a Facebook Pages report for a client, group the client’s Facebook Pages account under that client in SkedCast, build the report once for the accounts and period it covers, and have it emailed on a schedule or exported on demand. Lead with the numbers the client cares about. Reports carry your logo from the Studio plan and only your brand from Agency.
Key takeaways
- A Facebook Pages client report is built once per client, then delivered on a schedule or exported on demand — not rebuilt from scratch every month.
- From the Agency plan ($129/mo) up, the report carries only your agency’s own brand, with SkedCast named nowhere on it; co-branded reports (your logo and colors, with a small “Made with SkedCast”) start on the Studio plan.
- For Facebook Pages, a Facebook client report should lead with reach and engagement, then page actions — clicks to call, website clicks and get-directions taps — since those are the closest thing Facebook offers to a bottom-of-funnel number.
- The SkedCast console itself is not re-branded — only the client-facing report is.
Building a Facebook Pages report for clients, step by step
- Group the client’s Facebook Pages account (and any other platforms you run for them) under that client, so the numbers roll up together.
- Build the report once: the platforms and accounts it covers, and the period it reports on.
- Have it delivered on a schedule, or export it on demand when the client asks for current numbers.
- From the Agency plan up, the report the client receives carries only your agency’s brand throughout, with SkedCast named nowhere on it; on the Studio plan it is co-branded, with your logo and colors and a small “Made with SkedCast”.
What a Facebook Pages report should headline
Every platform’s report can include the full numbers, but a client reads the top of the report first — a Facebook client report should lead with reach and engagement, then page actions — clicks to call, website clicks and get-directions taps — since those are the closest thing Facebook offers to a bottom-of-funnel number.
For the platform’s own metric definitions, see the Facebook Pages analytics guide linked below before you decide what to headline.
What white-label does not cover
The SkedCast console itself is not re-branded — your team still works in SkedCast’s own interface. SkedCast cannot be served from your own domain, and a client’s guest approval link stays a SkedCast link, not one on your domain.
FAQ
- Which SkedCast plan includes white-label Facebook Pages reports?
- The Agency plan ($129/mo) and every plan above it.
- What does a white-label Facebook Pages report actually contain?
- A per-client rollup of the Facebook Pages account (and any other platforms) you manage for that client, delivered with only your agency’s brand on it — logo, colors and name — and SkedCast named nowhere.
- Can the report be delivered automatically?
- Yes — set it up once and have it delivered on a schedule, or export it on demand whenever a client asks for current numbers.
- What should a Facebook Pages report lead with?
- A Facebook client report should lead with reach and engagement, then page actions — clicks to call, website clicks and get-directions taps — since those are the closest thing Facebook offers to a bottom-of-funnel number.
- Is the SkedCast console itself white-labelled too?
- No — only the client-facing report carries your branding. Your team still works in SkedCast’s own interface, and SkedCast cannot be served from your own domain.
- Where do the Facebook Pages metrics in the report come from?
- See the Facebook Pages analytics guide for what each metric means and how Facebook Pages itself defines it — the report pulls from the same numbers.