The TikTok analytics metrics that matter are Views, Average watch time, Watched full video, Likes, comments and shares and Traffic source. Read them in TikTok’s own analytics, compare each post with the account’s own median rather than an industry average, and watch the trend month to month. SkedCast collects TikTok post metrics beside your other channels.
Key takeaways
- TikTok shows each video’s numbers in TikTok Studio, on the web and in the app: views, likes, comments and shares, plus how long people watched and where the views came from.
- Views: how many times the video was viewed, the count TikTok’s API calls view_count.
- Average watch time: how long viewers watched on average; read it against the video’s own length.
- Watch time and traffic sources live only in TikTok Studio; TikTok’s API gives scheduling tools views, likes, comments and shares. And an average watch time means little on its own: 8 seconds is most of a 10-second video but a small part of a 3-minute one.
On this page
Where do you find TikTok analytics?
TikTok shows each video’s numbers in TikTok Studio, on the web and in the app: views, likes, comments and shares, plus how long people watched and where the views came from.
Which TikTok analytics metrics matter most?
| Metric | What it measures |
|---|---|
| Views | how many times the video was viewed, the count TikTok’s API calls view_count. |
| Average watch time | how long viewers watched on average; read it against the video’s own length. |
| Watched full video | the share of viewers who reached the end. |
| Likes, comments and shares | the interactions on the video; shares carry it to people who do not follow you. |
| Traffic source | where views came from: For You, Following, your profile, search, a sound, or elsewhere. |
What should you watch out for in TikTok’s numbers?
Watch time and traffic sources live only in TikTok Studio; TikTok’s API gives scheduling tools views, likes, comments and shares. And an average watch time means little on its own: 8 seconds is most of a 10-second video but a small part of a 3-minute one.
How do you track TikTok metrics over time?
SkedCast collects each TikTok video’s views, likes, comments and shares through TikTok’s API, beside your other networks in Analytics. Work out a comparable rate with the engagement rate calculator, and judge each post against your own recent median rather than a published average. To share the results, see how to create a TikTok client report.
Sources
FAQ
- Where does TikTok’s analytics data come from?
- TikTok shows each video’s numbers in TikTok Studio, on the web and in the app: views, likes, comments and shares, plus how long people watched and where the views came from.
- What is the single most important TikTok metric?
- Views: how many times the video was viewed, the count TikTok’s API calls view_count.
- Does TikTok report reach and impressions the same way as other platforms?
- The general definitions of reach, impressions and views apply; TikTok’s own additions are the platform-specific metrics on this page.
- What should I watch out for when reading TikTok’s numbers?
- Watch time and traffic sources live only in TikTok Studio; TikTok’s API gives scheduling tools views, likes, comments and shares. And an average watch time means little on its own: 8 seconds is most of a 10-second video but a small part of a 3-minute one.
- Can I put these TikTok metrics into a client report?
- Yes. See the TikTok client report guide for the workflow, including SkedCast’s white-label export.