Key takeaways
- X reports post performance through its native analytics dashboard — the full version is now limited to X Premium subscribers, with a narrower set of numbers visible to everyone else.
- Detail expands: how many times someone clicked a post to open its full detail view — a stronger intent signal than a passive impression.
- Profile clicks: clicks that go from a post through to the poster’s profile.
- X’s analytics dashboard no longer offers historical data beyond 90 days, API access, or automated exports on its own — a workflow that depends on a longer history or an automated pull needs a report built outside X’s native dashboard.
X (Twitter)’s own analytics surface
X reports post performance through its native analytics dashboard — the full version is now limited to X Premium subscribers, with a narrower set of numbers visible to everyone else.
The X (Twitter) analytics metrics that matter
- Detail expands — how many times someone clicked a post to open its full detail view — a stronger intent signal than a passive impression.
- Profile clicks — clicks that go from a post through to the poster’s profile.
- Link clicks — clicks on any URL included in the post text.
- Bookmarks — how many people saved the post to their private bookmarks — not publicly visible, but counted in the account owner’s own analytics.
- Engagement rate — total engagements divided by impressions — X’s own dashboard shows this per post, with a wide typical range depending on account size.
One honest caveat
X’s analytics dashboard no longer offers historical data beyond 90 days, API access, or automated exports on its own — a workflow that depends on a longer history or an automated pull needs a report built outside X’s native dashboard.
Where this comes from
Checked against X (Twitter)’s own analytics surface and cross-referenced with Sprout Social — X (Twitter) Analytics Guide (2026); a platform can change a metric’s name or exact behavior at any time, so treat this as accurate as of when this guide was last updated, not permanent.
X (Twitter)analyticsmetrics
FAQ
- Where does X (Twitter)’s analytics data come from?
- X reports post performance through its native analytics dashboard — the full version is now limited to X Premium subscribers, with a narrower set of numbers visible to everyone else.
- What is the single most important X (Twitter) metric?
- Detail expands — how many times someone clicked a post to open its full detail view — a stronger intent signal than a passive impression.
- Does X (Twitter) report reach and impressions the same way as other platforms?
- The general definitions at /resources/data/social-analytics-metrics-defined apply; X (Twitter)’s own additions are the platform-specific metrics on this page, not a different reach or impressions definition.
- What should I watch out for when reading X (Twitter)’s numbers?
- X’s analytics dashboard no longer offers historical data beyond 90 days, API access, or automated exports on its own — a workflow that depends on a longer history or an automated pull needs a report built outside X’s native dashboard.
- Can I put these X (Twitter) metrics into a client report?
- Yes — see the X (Twitter) client report guide for the real workflow, including SkedCast’s white-label export.