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Reporting

How to create an X report for clients

A X (Twitter) client report is built the same way any SkedCast white-label report is: group the client’s X (Twitter) account under that client, build the report once, and have it delivered on a schedule or exported on demand — carrying your agency’s logo and brand colors, not SkedCast’s, from the Agency plan up. What changes per platform is which numbers the report should lead with; for X (Twitter), an X client report should lead with impressions and engagement rate, and should note that X’s own full dashboard now only holds 90 days of history — a client asking for a longer trend line needs numbers archived from earlier reports, not pulled fresh from X.

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By The SkedCast Team · Updated · 6 min read

Key takeaways

  • A X (Twitter) client report is built once per client, then delivered on a schedule or exported on demand — not rebuilt from scratch every month.
  • From the Agency plan ($129/mo) up, the report carries your agency’s own logo and brand colors, not SkedCast’s.
  • For X (Twitter), an X client report should lead with impressions and engagement rate, and should note that X’s own full dashboard now only holds 90 days of history — a client asking for a longer trend line needs numbers archived from earlier reports, not pulled fresh from X.
  • The SkedCast console itself is not re-branded — only the client-facing report is.

Building a X (Twitter) report for clients, step by step

  • Group the client’s X (Twitter) account (and any other platforms you run for them) under that client, so the numbers roll up together.
  • Build the report once: the platforms and accounts it covers, and the period it reports on.
  • Have it delivered on a schedule, or export it on demand when the client asks for current numbers.
  • From the Agency plan up, the report the client receives carries your agency’s logo and brand colors throughout.

What a X (Twitter) report should headline

Every platform’s report can include the full numbers, but a client reads the top of the report first — an X client report should lead with impressions and engagement rate, and should note that X’s own full dashboard now only holds 90 days of history — a client asking for a longer trend line needs numbers archived from earlier reports, not pulled fresh from X.

For the platform’s own metric definitions, see the X (Twitter) analytics guide linked below before you decide what to headline.

What white-label does not cover

The SkedCast console itself is not re-branded — your team still works in SkedCast’s own interface. SkedCast cannot be served from your own domain, and a client’s guest approval link stays a SkedCast link, not one on your domain.

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FAQ

Which SkedCast plan includes white-label X (Twitter) reports?
The Agency plan ($129/mo) and every plan above it.
What does a white-label X (Twitter) report actually contain?
A per-client rollup of the X (Twitter) account (and any other platforms) you manage for that client, delivered with your agency’s logo and brand colors rather than SkedCast’s.
Can the report be delivered automatically?
Yes — set it up once and have it delivered on a schedule, or export it on demand whenever a client asks for current numbers.
What should a X (Twitter) report lead with?
An X client report should lead with impressions and engagement rate, and should note that X’s own full dashboard now only holds 90 days of history — a client asking for a longer trend line needs numbers archived from earlier reports, not pulled fresh from X.
Is the SkedCast console itself white-labelled too?
No — only the client-facing report carries your branding. Your team still works in SkedCast’s own interface, and SkedCast cannot be served from your own domain.
Where do the X (Twitter) metrics in the report come from?
See the X (Twitter) analytics guide for what each metric means and how X (Twitter) itself defines it — the report pulls from the same numbers.

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