Your own YouTube baseline
With no comparable 2026 average for YouTube, take your last 3 months: if posts averaged 120 engagements on 8,000 followers, your baseline is 1.5%. Judge the next month against that number, using the same formula.
YouTube engagement rate calculator
To calculate your YouTube engagement rate, add the likes, comments and shares for a period, divide by your followers multiplied by the number of posts, and multiply by 100. Enter those numbers in the calculator and the rate updates as you type, with the formula shown. Compare it with your own earlier results and with accounts your size. No major 2026 report publishes a comparable per-post average for YouTube, so compare against your own past months.
Your total follower / audience count.
Combined likes across the posts below.
Combined comments across the posts below.
Combined shares, reposts, or saves.
How many posts the totals above cover.
1.10%
Average engagement per post, as a share of your followers.
- Total engagements
- 1,320
- Posts counted
- 12
Formula
(likes + comments + shares) ÷ (followers × posts) × 100
How do you use the YouTube engagement rate calculator?
- Enter your YouTube followers. Use your current YouTube follower or audience count for the account you are measuring.
- Add likes, comments and shares. Copy the totals for the period straight from YouTube’s own analytics or insights screen.
- Enter the number of posts. Count how many YouTube posts you published in that same period; the rate is an average per post.
- Read the rate. The result updates as you type: total engagements and the engagement rate as a percentage, with the formula shown underneath.
- Compare like with like. Use the same period length and the same method every time you check it, then compare against your own earlier YouTube results.
What are the YouTube rules to know?
What a normal YouTube engagement rate looks like, from dated third-party reports, and the posting limits SkedCast checks for YouTube.
| Average engagement rate per post | No comparable published per-post benchmark for this platform |
|---|---|
| Text limit | 5,000 characters |
| How length is counted | As you see it: one emoji or accented letter counts as one character |
| Hashtags | Up to 60 per post; extras are flagged before publishing |
Good to know
- YouTube cannot post text without a video — every post requires exactly one video.
- YouTube does not support image, photo, or carousel posts via the API.
- YouTube does not support GIF posts.
- YouTube does not support document/PDF posts.
- YouTube does not support polls, threads, stories, or link posts via the publishing API.
What does it look like in practice?
8,000 YouTube followers, 8 posts
640 likes + 96 comments + 64 shares = 800 engagements. 800 ÷ (8,000 × 8) = 0.0125, so the YouTube engagement rate is 1.25% per post.
YouTube engagement rate FAQ
- What is a good engagement rate on YouTube?
- None of the reports SkedCast cites publishes a comparable per-post average for YouTube, so the most reliable benchmark is your own trend: the same formula, month over month.
- How many characters can a YouTube post have?
- A YouTube post can run to 5,000 characters, as SkedCast checks it before publishing. Length does not change the engagement-rate formula.
- How do you calculate YouTube engagement rate?
- This calculator uses engagement rate by followers: (likes + comments + shares) ÷ (followers × posts) × 100, applied to whatever numbers you enter from YouTube.
- Is this calculator built specifically for YouTube?
- The formula is the same on every platform, so it is the same calculator as our general engagement rate tool; this page explains which YouTube numbers to enter.
- Should I use followers or reach as the denominator?
- This tool uses followers, the most widely reported method and the number you always have on hand; engagement rate by reach is also valid but needs reach data from each post’s analytics.
- Does the calculator store my YouTube numbers?
- No, the calculation happens entirely in your browser as you type; nothing you enter is uploaded, saved, or sent to a server.
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