12 conversions from 400 clicks
12 ÷ 400 × 100 = a 3% conversion rate for that link.
Social conversion rate calculator
Calculate your social conversion rate from link clicks and conversions: conversion rate = conversions ÷ clicks × 100. A real, simple, hand-verified formula — enter your own conversion and click numbers from whatever you’re tracking (sign-ups, purchases, downloads), and get the percentage instantly, entirely in your browser.
Sign-ups, purchases or whatever action you're tracking from the link.
How many times the link was clicked.
3%
Formula
Conversion rate = conversions ÷ clicks × 100
How to use the conversion rate calculator
- Enter your conversions. Type the number of sign-ups, purchases or other tracked actions.
- Enter your link clicks. Type how many times the link that led to those conversions was clicked.
- Read the conversion rate. See conversions divided by clicks, times 100, shown as a percentage.
- Compare across campaigns. Recalculate for other links to see which drove relatively more conversions.
Worked examples
The same clicks, more conversions
If the same 400 clicks produced 20 conversions instead, the rate rises to 5%, since only the numerator changed.
Conversion rate calculator FAQ
- What counts as a "conversion"?
- Whatever action you’re tracking — a sign-up, a purchase, a download — this calculator only applies the formula to whatever number you enter for it.
- Should I use clicks or impressions as the denominator?
- Clicks — this calculator measures how many of the people who already clicked went on to convert, a different question than click-through rate.
- What is a good social conversion rate?
- It varies enormously by industry, offer and audience, so this tool reports your raw calculated rate without an invented universal benchmark.
- Does this calculator store my numbers?
- No — the calculation happens entirely in your browser as you type, and nothing is uploaded or saved.
- How is this different from the CTR calculator?
- CTR measures clicks against impressions (how often a link was clicked when shown); this measures conversions against clicks (what happened after the click).
- Can I use this for an email campaign too?
- Yes — the formula is identical for any conversions-and-clicks pair, whether the traffic came from social, email, or a paid ad.
Ready to broadcast everywhere?
Sign up free — no credit card. You land on the Free plan, and you can start a one-time 7-day Studio trial from your workspace whenever you are ready. Connect your first accounts, import a batch, and watch one post fan out across every platform.