45 clicks on 1,500 impressions
45 ÷ 1,500 × 100 = a 3% click-through rate for that link.
CTR calculator (click-through rate)
Click-through rate (CTR) is clicks divided by impressions, times 100: the share of people who saw a post or link and clicked it. Enter the clicks and impressions from your platform’s analytics to get the percentage. Google and LinkedIn both define CTR this way; compare it across your own posts rather than against one benchmark.
Calculate your click-through rate
How many times your link was clicked.
How many times the post or link was shown.
3%
Formula
CTR = clicks ÷ impressions × 100
What is click-through rate?
The share of people who saw a link or post and clicked it: clicks divided by impressions, times 100. 45 clicks on 1,500 impressions is a 3% CTR. Platforms agree on the formula but count clicks and impressions their own way, so compare rates from the same platform.
| Platform | CTR | A click is | An impression is |
|---|---|---|---|
| Google Search Console | Clicks ÷ impressions | A click that sends the user to a page outside Google | A link to your site seen, or potentially seen, in Search, Discover or News |
| LinkedIn Page analytics | Clicks ÷ impressions | Clicks on your post, company name or logo by a signed-in member | The times your post was shown on LinkedIn |
What is a good click-through rate?
There is no universal figure: CTR varies by platform, placement, audience and whether the post carries a link at all. A good CTR is one higher than your own recent average for the same kind of post. Pair it with the conversion rate calculator to see whether the clicks led anywhere, and with the engagement rate calculator for reactions and comments.
How do you use the CTR calculator?
- Enter your link clicks. Type how many times your link or post was clicked.
- Enter your impressions. Type how many times the post or link was shown.
- Read the click-through rate. See clicks divided by impressions, times 100, shown as a percentage.
- Compare across posts. Recalculate for other posts to see which links perform relatively better.
What does it look like in practice?
Doubling impressions with the same clicks halves CTR
The same 45 clicks against 3,000 impressions instead gives 1.5%, since the denominator doubled while clicks stayed flat.
How do you track click-through rate over time?
Note each post’s clicks and impressions, calculate the rate, and compare it with the posts before it. SkedCast’s Analytics collects clicks and impressions for LinkedIn Page posts beside your other networks, and adds UTM tags to links so the clicks show up in your web analytics; see analytics.
Click-through rate calculator FAQ
- What counts as an impression?
- How many times the post or link was shown to someone, as reported by your platform’s own analytics — this calculator only applies the formula to whatever number you enter.
- Is a higher CTR always better?
- Generally yes for a link’s effectiveness, but CTR alone doesn’t measure whether those clicks led to anything valuable afterward.
- What is a good click-through rate?
- There is no universal figure: it varies by platform, placement and audience. A good CTR is one higher than your own recent average for the same kind of post.
- Does this calculator store my numbers?
- No — the calculation happens entirely in your browser as you type, and nothing is uploaded or saved.
- Is this the same CTR the CPM/CPC/CPA/CTR calculator computes?
- Yes, the same formula — this page targets link click-through specifically, while that calculator combines it with other ad-cost metrics.
- Can I use this for an email or ad link too?
- Yes — the formula is identical for any clicks-and-impressions pair, whether from a social post, an email, or a paid ad.
Sources
The definitions on this page come from the platforms’ own help pages:
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