2,000 USD spend, 5,000 USD revenue
Spend of 2,000 and revenue of 5,000 gives (5,000 minus 2,000) divided by 2,000, times 100, which is 150%. Every unit of spend returned one and a half units of profit on top of itself.
Social media ROI calculator
Social media ROI compares what you spent against the revenue you can credit to social activity. This calculator applies the standard formula — revenue minus spend, divided by spend, times 100 — to turn your numbers into a single ROI percentage. Attributing revenue to social specifically is genuinely hard, so treat the result as directional, not a precise accounting figure.
Social media ROI calculator
Everything spent on social for the period: ads, content and tools.
Whatever your analytics or attribution model credits to social.
150.0%
Directional, not a precise accounting figure — attribution is hard.
- Net profit
- $3,000
Formula
(revenue − spend) ÷ spend × 100
How to calculate your social media ROI
- Enter total ad and content spend. Include everything you spent on social for the period: ads, content production and tools.
- Enter revenue attributed to social. Use whatever your analytics or attribution model credits to social traffic or campaigns.
- Read the ROI percentage. The result updates live: a positive percentage means revenue exceeded spend, a negative one means it did not.
- Sanity-check the attribution. Compare the revenue figure against your analytics tool’s own model before trusting the result.
- Track the trend, not one number. Run the same calculation each month so you can see whether ROI is improving rather than judging a single snapshot.
Worked examples
1,200 USD spend, 900 USD revenue
Spend of 1,200 and revenue of 900 gives (900 minus 1,200) divided by 1,200, times 100, which is -25%. A negative ROI means the tracked revenue did not cover the spend for that period.
Social media ROI calculator FAQ
- How do you calculate social media ROI?
- ROI equals revenue attributed to social minus total spend, divided by spend, then multiplied by 100. A 150 percent ROI means every unit of spend returned one and a half units of profit on top of itself.
- What counts as revenue attributed to social in this calculator?
- Whatever your own attribution model credits to social: last-click sales from a tracked link, a multi-touch model’s assigned share, or a lead value you have already calculated. The calculator does not attribute revenue itself.
- Why is attributing revenue to social so hard?
- Most buying journeys touch several channels before a sale, and social often plays an earlier, harder-to-track role than the last click that gets credited. Different attribution models can assign very different revenue to the same sale, so the input you choose matters as much as the formula.
- What is a good social media ROI?
- It varies by industry, margin and what counts as attributed revenue, so there is no universal target. A positive ROI means tracked revenue exceeded spend; compare your own result over time rather than against another company’s number.
- Does ROI include the value of brand awareness or reach?
- No. This calculator only compares tracked revenue against spend, so it will understate the true return for campaigns whose value is mostly awareness, engagement or future consideration rather than immediate sales.
- Does the calculator store my spend or revenue numbers?
- No. The calculation happens entirely in your browser as you type, and nothing is uploaded or saved.
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