To calculate your Facebook engagement rate, add the likes, comments and shares for a period, divide by your followers multiplied by the number of posts, and multiply by 100. Enter those numbers in the calculator and the rate updates as you type, with the formula shown. Compare it with your own earlier results and with accounts your size. For scale: the average Facebook Pages post earns about 0.15% engagement (Socialinsider, 2026 Social Media Benchmarks report).
Your total follower / audience count.
Combined likes across the posts below.
Combined comments across the posts below.
Combined shares, reposts, or saves.
How many posts the totals above cover.
1.10%
Average engagement per post, as a share of your followers.
Formula
(likes + comments + shares) ÷ (followers × posts) × 100
On Facebook Pages, enter shares in the shares field. Nothing you type leaves your browser.
Add up the interactions for a period, divide by your followers multiplied by the number of posts, and multiply by 100. That is engagement rate by followers, the method most reports use. Engagement rate by reach divides each post’s interactions by the accounts that saw it instead, which rewards posts that land well with the people who see them.
| Method | Formula | Best for |
|---|---|---|
| By followers | Interactions ÷ (followers × posts) × 100 | Comparing periods and accounts |
| By reach | Interactions ÷ reach × 100, per post | Judging one post’s content |
Facebook shows reactions, comments and shares under every Page post, and every reaction type counts, from Like to Angry, so put the reaction total in the calculator’s likes field. Meta’s Page insights also count clicks, the times people clicked anywhere on a post without creating a story; add them if you want a fuller rate, but do it every time. Views are the times a post was played or displayed, and viewers the different people who saw it.
| Metric | What it counts | In the rate? |
|---|---|---|
| Reactions | Every reaction type on the post, Like, Love, Care and the rest | Yes, in the likes field |
| Comments | Comments on the post | Yes |
| Shares | Times the post was shared | Yes |
| Clicks | Clicks anywhere on the post that do not create a story | Optional; include them always or never |
| Viewers | Different people who saw the post | Divide by it for a rate by reach |
| Views | Times the post was played or displayed | No, a view is not an interaction |
Socialinsider’s benchmark (198 million posts from 1.16 million brand accounts, engagement rate by followers) puts the average Facebook Pages engagement rate at 0.15% for 2025, against 0.15% for 2024 and 0.13% in Q3 2026. Rival IQ’s report (2025 edition, published 25 February 2025) found Facebook Pages engagement down 36% year over year. Averages hide wide differences by industry and account size, so beat your own last quarter first, then compare by industry on the engagement benchmarks page.
| Period | Average rate |
|---|---|
| 2024 | 0.15% |
| 2025 | 0.15% |
| Q3 2026 | 0.13% |
What a normal Facebook Pages engagement rate looks like, from dated third-party reports, and the posting limits SkedCast checks for Facebook Pages.
| Average engagement rate per post | 0.15% (Socialinsider, 2026 Social Media Benchmarks report) |
|---|---|
| Year-on-year change | -36% (Rival IQ, Social Media Industry Benchmark Report) |
| Typical posting cadence (Socialinsider) | ~6 / week (24 / month) |
| Typical posting cadence (HeyOrca) | 2-5 / week |
| Text limit | 63,206 characters |
| How length is counted | As you see it: one emoji or accented letter counts as one character |
| Hashtags | No hashtag cap enforced |
At the 0.15% average from Socialinsider, 2026 Social Media Benchmarks report, a Facebook Pages account with 5,000 followers would see about 8 engagements on a typical post. 16 on the same audience is twice the average.
640 likes + 96 comments + 64 shares = 800 engagements. 800 ÷ (8,000 × 8) = 0.0125, so the Facebook engagement rate is 1.25% per post.
SkedCast’s Analytics collects each published Facebook Page post’s views, viewers, clicks, comments, shares and reactions by type, beside your other networks. Comments count other people’s comments only, leaving out the Page’s own replies and first comments, so your rate is not inflated by your own activity. See SkedCast analytics for every report, and the Facebook Pages scheduler for planning the posts you measure.
Facebook Pages’s metric definitions and the benchmarks come from these pages:
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