Google Business Profile integration: posts, reviews and insights
SkedCast's Google Business Profile integration connects each verified location of a business as its own channel. Schedule updates with an action button, offers and events to one location or all of them, answer reviews from the inbox, and see each location’s views, calls, direction requests and search terms in Insights.
What you can do
- Schedule What’s new updates, Offers and Events to one or many locations
- Answer Google reviews from the inbox, with an approval step when you want one
- Views, website clicks, calls, direction requests and search terms per location
- Plan location posts alongside your social channels on one calendar
Permissions we request
When you connect Google Business Profile, SkedCast requests only the permissions below — solely to schedule and publish the content you compose, at your direction. We store the resulting access encrypted (never your password) and erase it when you disconnect. See our Platform API Data Use & Compliance page for the full detail.
https://www.googleapis.com/auth/business.manage- List the locations you manage, publish and remove posts, read and reply to reviews, and read each location’s performance.
https://www.googleapis.com/auth/userinfo.email- Read the connected Google account’s email to identify which login a location belongs to.
Want to see what scheduling Google Business Profile actually looks like — the composer, the cadence, who it's for? See Google Business Profile scheduling
Google Business Profile FAQ
- Which Google Business Profile locations can I connect?
- Any location the Google account you sign in with owns or manages, once Google has verified it. Unverified locations appear in the picker but cannot be connected.
- How do I stop SkedCast managing a business’s profile?
- Disconnect a location from Settings → Connections, or use Stop using SkedCast with Google on the client’s page to disconnect every location at once and revoke SkedCast’s access at Google.
- Does the business get told about changes SkedCast makes?
- An agency can set an address on the client’s page, and the business then gets a daily email listing the posts SkedCast published and the review replies it sent.
Ready to broadcast everywhere?
Sign up free — no credit card. You land on the Free plan, and you can start a one-time 7-day Studio trial from your workspace whenever you are ready. Connect your first accounts, import a batch, and watch one post fan out across every platform.