Google Business Profile posting schedule: best times

Each row is one published analysis, read from its own page on 2026-09-23. They measure different samples over different periods, so they are listed side by side rather than merged into one number.

That is the honest position. A Business Profile post is found when someone searches for the business or looks it up on Maps, so the hour it went out matters less than whether a current, relevant post is there when they look.

Both large studies express times as the audience’s local time: Sprout Social records every time in local time (a 9 a.m. window is 9 a.m. in Los Angeles, London and Sydney alike), and Buffer says to “consider all the recommendations local time”. If your audience is spread across time zones, schedule for the zone where most of your followers are.

Every figure here is an aggregate across many accounts and industries. It tells you where to start testing, not when your audience is online.

There is no published benchmark. Because posts archive after six months and Google itself offers weekly and monthly recurring posts, a regular update every week or two per location — plus an offer or event post whenever you have one — keeps the profile current without inventing news.

Google has three post types. Updates share news about the business and can carry an action button that links to your site (book, order online, learn more). Offers promote a deal and get a View offer button automatically. Events promote something happening at the business on set dates. Offers and events stay tied to their dates, which is why they suit scheduling ahead.

Google Business Profile lets you schedule a post and set it to repeat weekly, monthly or on a custom schedule from the profile itself. A scheduling tool is useful when you post to several locations, or alongside your other channels, from one calendar.

Google Business Profile posts through SkedCast follow the same rules as the composer: up to 1,500 characters, with text-only posts allowed.

SkedCast holds a scheduled post and publishes it at the time you set, from one calendar shared with every other connected account, with the same per-platform limits checked when you schedule rather than at publish time. Scheduling never changes when your audience is online; it only makes sure the post goes out in the window you chose.

A study average is a starting hypothesis. Your account’s own results are the evidence. A simple test:

SkedCast’s best-times feature does the “find your own window” step for you where the data exists: a daily job reads each connected account’s own publish history and the engagement analytics SkedCast has ingested for it, and recommends the day-and-hour slots where that account’s posts did best, in the account’s own time zone. It never invents a slot — an account with no analytics data yet simply has none — and how much it can derive depends on what each platform exposes to third-party apps. The same slots are available through the API (GET /v1/best-times, scope besttimes.read) and the MCP get_best_times tool. Best times is included from the Solo plan.