Key takeaways
- Google has three post types: updates (with an optional action button), offers and events.
- Only verified locations can be managed through Google’s API, so verify each location first.
- Google archives posts older than six months unless a date range is set.
- A post carries one photo: JPG or PNG, up to 5 MB, square or 4:3 displaying best.
Step 1: connect the locations
In SkedCast, connect Google Business Profile and sign in with the Google account that owns or manages the business. The picker lists every location that account manages; verified ones can be connected, and each becomes a channel of its own. An agency records the business’s written authorization at this step.
Step 2: choose the post type
Pick What’s new for news about the business, Offer for a deal (Google adds a View offer button) or Event for something happening on set dates. Offers and events need a title and a start date; offers can carry a coupon code, a redeem link and terms.
- Action buttons on updates: Book, Order, Shop, Learn more, Sign up or Call
- Every button except Call needs a link; Call dials the profile’s phone number
Step 3: pick the locations and the time
Choose one location, several, or all of a business’s locations, and a time for each post. The same post can go to your social channels too, each with its own version. SkedCast paces each location at up to 10 posts a day, an hour apart.
Step 4: plan a rhythm per location
Google does not recommend a posting frequency, but it archives posts older than six months unless they have a date range. A regular update every week or two per location, plus offers and events as they come up, keeps each profile showing something current. Schedule offers and events ahead of the dates they promote.
Step 5: bring in a batch
For many locations at once, import posts from a CSV file or Google Sheets alongside your other networks; each row names its locations and the Google Business options it needs.
Measure each location
Insights shows each location’s views, website clicks, calls, direction requests and bookings day by day, and the search terms people used to find it each month. Google does not report figures per post, so the signal is the location’s trend around your posting.
FAQ
- Can I schedule Google Business Profile posts in advance?
- Yes. Compose the post, choose the locations and a time, and SkedCast publishes it to each location’s profile then.
- How long do Google Business Profile posts stay visible?
- Google archives posts older than six months unless a date range is set, as for offers and events.
- What image size should a Google Business Profile post use?
- Google recommends 720 × 720 px for Business Profile photos, JPG or PNG, between 10 KB and 5 MB.