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Approvals

Social media approval workflow for agencies: how to set one up

A social media approval workflow for an agency needs three things: someone internal who reviews before a client sees it, a way for the client to approve or request changes without a login, and a record of who approved what. Here is how to set that up without it becoming another email thread.

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By The SkedCast Team · Updated · 6 min read

Key takeaways

  • Separate the internal review stage from the client-facing approval stage.
  • Give clients a guest link so they approve without taking a seat.
  • Keep a full history and comments on every post, not just the final decision.
  • Approve in bulk when a batch is ready, instead of post by post.

Design the stages

Most agencies want two stages: an internal reviewer catches obvious problems first, then the client approves, rejects or requests changes. Multi-stage approvals let you define that chain per client, so a smaller client can skip straight to client approval if that fits how you work with them.

Give the client a way in without a login

A client approving from a guest link, with no SkedCast seat required, removes the biggest source of friction: asking a client to create an account just to say yes to a post.

Keep the record

Every review needs a history and comments trail attached to the post itself, so "who approved this" is answerable without searching email.

approvalsagency workflowclient management

FAQ

Does a client need a SkedCast account to approve posts?
No. A client can sign off from a guest link without a seat, with a full history and comments on the post.
Can I have more than one approval stage?
Yes, multi-stage approvals are available from SkedCast's Studio plan up: an internal reviewer first, then the client, or whatever chain fits how you work with a given client.

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