A social media post approval form lists one post per row with the caption, media, date, a status column and space for feedback, so a client can sign off before you have approval software. When forms get slow, SkedCast's guest approval links let clients approve each post as it will look, without an account.
Key takeaways
- A spreadsheet approval form works fine for a small client list.
- The columns that matter: post, platform, date, status, client feedback.
- It gets unwieldy once you are tracking several clients’ batches at once.
- A guest approval link on each post replaces the form once that happens.
The social media post approval form template
Columns: post content or a link to it, platform, scheduled date, status (draft, sent for approval, approved, rejected), and a feedback column for the client’s comments. One row per post, one sheet per client.
Where it breaks down
A spreadsheet form has no history, no way for a client to see the post as it will render, and no bulk action — every status change is manual. Past a handful of clients, that manual tracking becomes the bottleneck itself.
The alternative
A guest approval link attached to each post gives a client the same yes/no/comment decision, rendered as it will publish, with history kept automatically and no spreadsheet to maintain.
FAQ
- Is a spreadsheet approval form good enough for a small agency?
- For a handful of clients, yes. It becomes hard to maintain once you are tracking several clients’ batches and their statuses at once.
- What replaces the approval form as an agency grows?
- A guest approval link attached to each post, which needs no client login and keeps a full history automatically.
- Can clients approve posts without an account?
- Yes. SkedCast's guest approval links let a client approve or ask for changes without logging in, from the Studio plan up.
- Is there an approval step on every plan?
- Yes. One internal approval step works on every SkedCast plan; multi-stage chains and guest links come with Studio and above.
- Is there a record of who approved each post?
- Yes. SkedCast's activity log records who created, edited, approved and published every post.