Key takeaways
- YouTube channels get a handful of link slots under "About" — use one for your link-in-bio page.
- Shorts and mobile viewers rarely tap description links, so pin the link-in-bio URL as a comment or end-screen mention too.
- Keep the page updated with your newest video first — a stale link-in-bio page undercuts new uploads.
- SkedCast’s link-in-bio pages (console → Link in Bio) publish at a shareable /p/ URL you can drop straight into your channel links.
How to set up a link in bio for YouTube
YouTube channels do not have a single "bio" field the way Instagram or TikTok do. Instead, you get a channel description and a short list of custom links that show under "About" and, depending on your layout, on your channel banner.
A link-in-bio page solves the same problem YouTube creators run into everywhere else: you only get a few link slots, but you want to point people at your latest video, your other platforms, a newsletter, or a product — all at once, without constantly editing channel settings.
Step 1 — Build the page
Create a single page with a short list of destinations: your latest upload or playlist, your other social accounts, and anything you are actively promoting. Order matters — put the thing you most want clicked at the top.
- Latest video or playlist first
- Other platforms (Instagram, TikTok, X) next
- Newsletter, community, or product links after that
- A short line of text explaining who you are, for context
Step 2 — Add it to your channel links
In YouTube Studio, under channel customization, add your link-in-bio URL as one of your channel links so it appears under "About" and on your banner if you have space configured for it.
If you post Shorts, do not rely on the description alone — mobile viewers rarely expand a Short’s description. Pin a comment with the link, or mention it verbally and put it in the video’s end card if you use one.
Step 3 — Keep it current
A link-in-bio page only earns clicks if it reflects what you are actually promoting right now. Swap the top link whenever you publish a new video or launch something, rather than leaving last month’s upload pinned at the top.
FAQ
- Can I put a clickable link directly in a YouTube video description?
- You can add a URL to a description, and it is clickable on desktop, but on mobile — where most YouTube and nearly all Shorts viewing happens — viewers have to tap "more" to expand the description before a link is reachable, so most never see it. A channel link or a pinned comment gets far more traffic.
- Where exactly does a link-in-bio URL show up on a YouTube channel?
- Under the channel’s "About" links, which YouTube Studio lets you set in customization, and optionally on the channel banner if your layout includes link buttons there.
- Does SkedCast have a link-in-bio feature I can use for this?
- Yes — SkedCast’s Link in Bio screen lets you build a page of links and publish it at a shareable URL, which you can then add to your YouTube channel links the same way you would any other link-in-bio tool.