To add a link in bio on X, open your profile, tap Edit profile, paste one URL into the Website field and save. The bio itself holds up to 160 characters. Point the Website link at a link-in-bio page that lists your latest posts, offers and other profiles, so one link serves every visitor; SkedCast’s link-in-bio pages do this.
Key takeaways
- The link goes in the Website field under Edit profile; the bio itself holds up to 160 characters.
- There is one Website field, so a link-in-bio page lets that one link carry several destinations.
- A pinned post is the second place to put a link people see first on your profile.
- A link in a post takes 23 of X’s 280 characters.
On this page
How do you add a link to your X (Twitter) bio?
From Edit profile, in the X app or on x.com. It needs no follower count or special account type:
Open your profile
Sign in to x.com or open the X app, and go to your profile.
Edit it
Click or tap Edit profile.
Add the link
Paste one URL into the Website field.
Save
Click or tap Save, then check the link shows on your public profile.
What can you change in an X profile?
Edit profile holds every field a visitor sees first, per X’s Help Center:
| Field | What it holds |
|---|---|
| Bio | Up to 160 characters of text |
| Website | One link, shown under the bio |
| Name | Your display name |
| Location | Free text |
| Profile photo | 400x400 pixels recommended; JPG, GIF or PNG |
| Header photo | 1500x500 pixels recommended |
Why use a link-in-bio page on X?
Because the Website field takes one link. A link-in-bio page turns it into a menu: your newest post, an offer, a sign-up and your other profiles, reordered whenever you like without editing the profile again. SkedCast’s link-in-bio pages do this with click counts per link, and the link in bio generator sketches one first.
Should you put links in X posts instead?
For a post about one page, yes, and X makes every link clickable. Two things to know: a link takes 23 of the post’s 280 characters whatever its length, and it is widely reported that posts with links reach fewer people, so many accounts put the link in a reply or point to the bio. Pin the post you most want seen to the top of your profile: open its menu and choose Pin to your profile. Count a post with its link in the X character counter.
How do you schedule X posts with links in SkedCast?
Write the post with its link, or put the link in the first reply, and schedule it on the calendar with your other networks. X charges per post through its API, $0.015 for a post and $0.20 for one with a link; SkedCast shows that cost before you schedule and passes it through with a 10% handling fee. See the X scheduler.
Sources
FAQ
- Can I add a link to my X (Twitter) bio?
- Yes. Open Edit profile, paste a URL into the Website field and save; it shows as a clickable link on your profile.
- How many links can an X profile have?
- One, in the Website field. Point it at a link-in-bio page to offer several, and pin a post with another link if you need one more.
- How long can an X bio be?
- Up to 160 characters, per X’s Help Center.
- Do links in X posts reduce reach?
- It is widely reported that posts with links get less reach than posts without, which is why many accounts put the link in a reply or rely on the profile link.
- Can I track clicks on my X bio link?
- Yes, with a link-in-bio page that counts clicks, such as SkedCast’s, which shows how many visitors click each link.