To set up a link in bio for Instagram, open Edit profile and add one URL under Links. Point it at one link-in-bio page that lists your latest posts, offers and profiles, so a single link serves every visitor; SkedCast's link-in-bio pages update beside your scheduled posts.
Key takeaways
- Instagram profiles get exactly one clickable link, in the bio’s website field.
- A link-in-bio page turns that one slot into several destinations.
- SkedCast can publish a hosted link-in-bio page per client, alongside the rest of your Instagram schedule.
Instagram’s one-link constraint
A personal Instagram profile allows exactly one clickable URL, set in the bio’s website field. Business and Creator accounts also get link stickers usable in individual Stories and Reels, but the profile itself still only carries the single bio link — which is why so many accounts route that one slot through a page listing several destinations rather than one fixed URL.
How to set it up
Decide first whether one destination is enough, or whether you need to point people to several things at once (a shop, a latest post, a newsletter signup).
- For a single destination: open your profile, tap Edit Profile, and paste the URL into the website field
- For multiple destinations: build a link-in-bio page that lists them, then put that page’s URL in the website field instead
- Keep the page fast-loading — a slow link-in-bio page loses clicks before it even renders
- Update the destination when your current campaign or focus changes, since profile visitors only ever see whatever is live right now
Using SkedCast’s link-in-bio page
SkedCast can publish a hosted link-in-bio page at its own short address, with link buttons, video, a grid of your latest posts and sign-up forms, and views and clicks you can see for the page and for each link — and you can assign a separate page per client if you manage more than one Instagram account. That keeps the bio link’s content next to the rest of your posting and approval workflow instead of in a disconnected third-party tool.
FAQ
- How many links can I put in an Instagram bio?
- Only one clickable URL in the profile’s website field. Business and Creator accounts additionally get link stickers usable within individual Stories and Reels.
- What is a link-in-bio page and why use one on Instagram?
- It’s a single page that lists several links, used to work around Instagram allowing only one clickable URL on a profile. Instead of one fixed destination, the bio link points to the page, and the page can list a shop, a latest post, and other destinations at once.
- Does SkedCast offer a link-in-bio page?
- Yes — SkedCast can publish a hosted link-in-bio page at its own short address, with link buttons, video, a grid of your latest posts and sign-up forms, plus views and click counts, and a separate page can be assigned per client.
- Which SkedCast plan includes link-in-bio pages?
- Link-in-bio pages are included from the Solo plan up.
- Can I see how many people click each link?
- Yes. SkedCast's link-in-bio pages show views and clicks per link.