Before you connect
- Your Instagram account must be a Professional account (Business or Creator) — personal accounts cannot authorize a third-party publishing app. Switch this in the Instagram app under Settings → Account type if needed.
- You need the login for that Instagram account, or for the Facebook account that manages it, on hand (or to already be signed in in your browser).
- The Instagram account has to belong to a business portfolio you can choose in Meta’s login, and it must not be the portfolio that owns the SkedCast app registration.
How to connect Instagram
- 1In SkedCast, open Connected Accounts, choose Connect, then Instagram — or send the account owner an invite link to connect it themselves.
- 2Sign in with Instagram or Facebook in the window that opens, and choose the business portfolio.
- 3Pick the Instagram account or accounts to connect.
- 4Review and approve the permissions SkedCast requests — see the exact scopes on the Instagram integration page.
- 5Confirm the account SkedCast shows you — it labels the connection using your Instagram username and profile picture.
What can you publish to Instagram once it is connected?
- A caption of up to 2,200 characters; every post needs an image or video.
- Images: up to 10 per post, JPG, up to 8 MB each.
- Video: up to 10 per post, MP4, MOV, up to 1 GB each, up to 15 minutes long.
- Alt text on images, written in the composer.
- A first comment, published right after the post.
- Scheduling by SkedCast, which holds the post and publishes it at the time you set.
Common connection problems
- Scheduled posts start failing with a session or token error.
- Instagram access does not expire on a timer. It stops working only when it is revoked — for example SkedCast was removed from your business portfolio, or the account was moved out of it. Publishing then fails until you reconnect. Go to Connections and reconnect Instagram; you’ll go through the same permission screen again.
- Instagram won’t let you select the account at all, or it is missing from the list.
- Only Professional (Business or Creator) accounts can authorize publishing apps. If your account shows as Personal, switch it to Professional in the Instagram app first, then try connecting again.
- You disconnected and reconnected, but something still feels stale.
- SkedCast forces a fresh consent screen on every reconnect specifically so an old grant can’t be silently reused. If Instagram still shows stale permissions, log out of Instagram in your browser first, then reconnect.
Instagramaccount connectiontroubleshooting
FAQ
- Do I sign in with Instagram or with Facebook?
- Either. Meta’s login lets you sign in with Instagram or with Facebook, then choose the business portfolio and the Instagram account or accounts to connect. SkedCast asks for Instagram permissions only and never posts to a Facebook Page for you.
- Why would SkedCast ask me to reconnect Instagram?
- Only if the access was revoked on Meta’s side, for example SkedCast was removed from your business portfolio or the account was moved out of it. Instagram access does not expire on its own, so there is no periodic reconnect.
- Can a client connect their own Instagram account without sharing a password?
- Yes. Send the account owner an invite link from SkedCast. They sign in to Instagram themselves and approve the connection, so their password never leaves their hands and you can start scheduling once it is connected.
- What happens to scheduled posts if the Instagram connection breaks?
- They cannot publish until the account is reconnected. SkedCast shows each connection’s health and offers a one-click reconnect; after reconnecting, retry any post that failed in the meantime.
- Can I connect more than one Instagram account?
- Yes. Connect each account separately; they all count toward your plan’s connected-account limit, and you can group them by client so each client’s posts stay apart.