10 posts a week at an 80/20 split
10 × 80% rounds to 8 value posts and 2 promotional posts for the week.
Social media content mix calculator
This social media content mix calculator turns a weekly post count and a value-vs-promotional percentage split (the classic rule of thumb is 80% value, informative or entertaining content and 20% promotional) into a real, rounded posts-per-category breakdown. This is a post-count budget split, not a percent-of-followers engagement metric — a different kind of "80-20" than the engagement-rate calculators elsewhere on this site.
Calculate your social media content mix
Your total weekly posting cadence, across formats.
The classic split is 80% value, informative or entertaining content.
8 / 2
8 value-first posts (80%) and 2 promotional posts (20%).
Formula
Value posts = round(weekly posts × value %); promotional posts = the remainder.
How to use the content mix calculator
- Enter your weekly post count. Type your total posting cadence across all formats for the week.
- Set your value-content percentage. Adjust from the classic 80% default if your strategy differs.
- Read the suggested split. See exactly how many value posts and how many promotional posts that is.
- Plan your week around the split. Use the counts to schedule your content calendar for the week.
Worked examples
7 posts a week rounds cleanly too
7 × 80% = 5.6, which rounds to 6 value posts and 1 promotional post, still summing back to 7.
Social media content mix FAQ
- Where does the 80-20 split come from?
- It is a widely-cited content-marketing rule of thumb — roughly 80% value or entertaining content to 20% promotional — not a number this tool invented.
- Do I have to use exactly 80/20?
- No — the percentage is fully adjustable; 80/20 is just the classic starting default this calculator opens with.
- How does it handle rounding?
- The value-post count is rounded to the nearest whole post, and the promotional count is the remainder, so the two always sum back to your original total.
- Is this the same as engagement rate?
- No — this is a real post-count budget split by content type, unrelated to any percent-of-followers engagement metric.
- Does this calculator store my numbers?
- No — the split happens entirely in your browser as you type, and nothing is uploaded or saved.
- What counts as "value" content versus "promotional"?
- That distinction is yours to define — educational, entertaining or community content on one side, direct offers and sales messaging on the other.
Ready to broadcast everywhere?
Sign up free — no credit card. You land on the Free plan, and you can start a one-time 7-day Studio trial from your workspace whenever you are ready. Connect your first accounts, import a batch, and watch one post fan out across every platform.