Social media content calendar templates by industry
A generic content calendar gives every business the same five content pillars. These 18 industry-specific calendars do not: each one has a realistic posting cadence, a best-fit platform mix, and 8-12 content pillars written for that industry specifically — a dental practice’s calendar looks nothing like a restaurant’s or a law firm’s. Pick your industry below, then download a ready-to-fill CSV pre-loaded with your industry’s own pillars, platforms and posting days.
Social media templates by industry
- Dental practices
- E-commerce and online stores
- Fitness studios and gyms
- Healthcare and clinics
- Hotels and hospitality
- Real estate and realtors
- Restaurants and cafes
- Car dealerships
- Events and conferences
- Churches and faith-based organizations
- Financial advisors and banks
- Law firms
- Nonprofits
- Retail brands
- Sports teams and clubs
- Travel and tourism
- Salons, spas and beauty
- Schools, colleges and universities
How to use these calendars
Find your industry
Pick your industry from the 16 below — each one covers a genuinely different posting cadence, platform mix and set of content ideas, not a reskinned generic template.
Review the cadence and platforms
Every industry page states a realistic weekly cadence (a fast-moving restaurant posts far more often than a compliance-reviewed law firm) and the platforms that fit it best, with the reasoning behind both.
Read the content pillars
Each page lists 8-12 concrete post ideas specific to that industry — not "share a photo," but the actual kind of post that industry realistically publishes.
Generate and download your calendar
The calendar widget on each page is pre-loaded with that industry’s own weekdays, time and platforms — adjust anything, then download a CSV ready for Excel, Google Sheets or a SkedCast bulk import.
Not seeing your industry?
Start from the general content calendar template instead — it uses the same generator with five broad content pillars any business can adapt.
Content calendar templates by industry FAQ
- Are these calendars actually different per industry, or just relabeled?
- Each industry has its own posting cadence, platform mix and 8-12 content pillars written specifically for it — a dental practice’s "before/after smile" pillar and a law firm’s "know your rights" pillar are not interchangeable, and the cadence ranges from 2-3 posts a week for compliance-heavy industries up to daily for fast-moving ones like restaurants and e-commerce.
- My industry is not listed — what should I do?
- Use the closest match’s cadence and platform reasoning as a starting point, then adjust the pillars to your specifics, or start from the general content calendar template, which is built for any industry.
- Is the downloadable calendar a real file, or does it require sign-up?
- It is a real CSV, generated entirely in your browser with no sign-up and no data sent anywhere — pick a month, adjust the pre-filled weekdays, time, platforms and pillars if you want, and download.
- Can I import this calendar directly into SkedCast?
- Yes — the CSV uses the same column layout as SkedCast’s bulk import, so once you have filled in captions and media, you can map the columns during import and schedule everything at once.
- Where does the posting-cadence advice come from?
- It is editorial judgment about how each industry realistically uses social media — how often content changes, how compliance-sensitive it is, how fast-moving the underlying business is — not a claim from a cited study, unlike the platform character-limit and posting-limit pages elsewhere on this site.
- Do I need a designer to use these ideas?
- No — every pillar is a content idea, not a design template. A phone photo and the caption ideas here are enough to start; add design later if you want a more polished look.
Ready to broadcast everywhere?
Sign up free — no credit card. You land on the Free plan, and you can start a one-time 7-day Studio trial from your workspace whenever you are ready. Connect your first accounts, import a batch, and watch one post fan out across every platform.