Social media content calendar for law firms
Law firm marketing operates under its own constraint: bar association advertising rules vary by jurisdiction and practice area, and some content (case results, client testimonials) may need a disclaimer or may not be usable at all depending on where the firm is licensed. The calendar below is built as general-purpose starting content, with that check left to the firm’s own compliance review.
Posting cadence and platforms
2-3 posts a week
Legal marketing is professional and relationship-driven rather than high-frequency — a steady, credibility-building cadence (practice-area education, firm news, attorney visibility) fits how clients actually choose a lawyer, which is rarely from a fast-moving feed.
LinkedIn is the primary channel for most practice areas, especially B2B and corporate law, where referral relationships and professional credibility matter most; Facebook works better for consumer-facing practice areas like family or personal injury law with a local client base.
12 social media content pillar ideas for law firms
- Practice-area explainer ("what our employment law team handles")
- Recent case result, where jurisdiction rules and client confidentiality permit — no outcome guarantees
- Attorney spotlight — background, specialty, credentials
- "Know your rights" educational post on a general legal topic
- Firm news — a new hire, a promotion, an award
- Community involvement or pro bono work
- FAQ post answering a common general legal question (not individual advice)
- Client testimonial, where bar rules and jurisdiction permit
- Legal-deadline awareness post (general filing-season or statute-of-limitations awareness)
- Speaking engagement or publication mention
- Firm milestone or anniversary
- Myth-busting post correcting a common legal misconception
Build and download your calendar
Pre-loaded with law firms's own posting days, time, platforms and content pillars — adjust anything, then download a ready-to-fill CSV.
Local wall-clock time for every slot. Adjust individual rows in your spreadsheet.
Optional. Written into the Account column of every row.
Separate with commas. The pillars rotate across your posting days so consecutive posts cover different themes.
Your calendar preview
Choose a month to build your calendar.
The file also has empty Caption, Media URL, First comment and Hashtags columns, plus a Status column starting at “Idea”, ready to fill in.
From spreadsheet to scheduled posts
Once the Caption and Media URL columns are filled in, the file is ready to schedule. SkedCast's bulk import accepts a CSV or Google Sheet, lets you map your columns to post fields and validates every row before anything is scheduled, so a typo shows up as a flagged row rather than a failed post.
Law firms content calendar FAQ
- How often should a law firm post on social media?
- 2-3 times a week fits most firms — legal marketing is relationship- and credibility-driven rather than high-frequency, and clients rarely choose a lawyer based on posting volume.
- Can a law firm post case results?
- This depends entirely on the firm’s jurisdiction and bar association advertising rules, and on client confidentiality — some jurisdictions require a disclaimer, others restrict outcome-based claims significantly. Always confirm with the firm’s own ethics or compliance guidance before posting a case result.
- What platform works best for a law firm?
- LinkedIn generally works best for corporate, employment and other B2B practice areas; Facebook tends to perform better for consumer-facing practices like family law or personal injury, where the client base is more local and less professionally-networked.
- Should every post mention the firm’s services?
- No — educational content ("know your rights," FAQ answers, myth-busting) builds more long-term credibility than a constant services pitch, and it is usually this kind of content that gets shared and remembered.
- Who should review posts before they go live?
- A partner or the firm’s designated compliance contact should review any post referencing a case, outcome or client relationship — general educational content still benefits from a second read, but carries less risk.
Other industry calendars
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