Social media content calendar for car dealerships
A dealership has two audiences to serve at once — shoppers browsing inventory and existing owners who need service — so the calendar below mixes new-arrival and walkaround content for sales with maintenance reminders and delivery-day posts that keep the service department and customer relationships visible too.
Posting cadence and platforms
4-5 posts a week
Inventory turns over regularly enough to give a dealership fresh vehicle content most weeks, and delivery photos plus service reminders fill the gaps — a near-daily-ish cadence keeps the lot feeling active without forcing a post on a day with nothing new to show.
- YouTube
Facebook still drives strong local vehicle-shopping reach and Marketplace crossover; Instagram carries delivery-day and lifestyle vehicle photography; YouTube is the natural home for longer walkaround and feature-tour video that shoppers actively search for.
12 social media content pillar ideas for car dealerships
- New vehicle arrival or inventory spotlight
- Full walkaround video of a featured vehicle
- Customer delivery photo ("congrats on your new ride")
- Service-department maintenance reminder (seasonal tire change, oil change)
- Sales event or financing promotion
- Trade-in value reminder
- Staff spotlight (salesperson or service advisor of the month)
- Behind-the-scenes of the showroom or detail bay
- Seasonal vehicle-prep tip (winter tires, road-trip checklist)
- Customer testimonial after a purchase or service visit
- Community sponsorship (a local team, a charity drive)
- Model comparison post (two trims or two models side by side)
Build and download your calendar
Pre-loaded with car dealerships's own posting days, time, platforms and content pillars — adjust anything, then download a ready-to-fill CSV.
Local wall-clock time for every slot. Adjust individual rows in your spreadsheet.
Optional. Written into the Account column of every row.
Separate with commas. The pillars rotate across your posting days so consecutive posts cover different themes.
Your calendar preview
Choose a month to build your calendar.
The file also has empty Caption, Media URL, First comment and Hashtags columns, plus a Status column starting at “Idea”, ready to fill in.
From spreadsheet to scheduled posts
Once the Caption and Media URL columns are filled in, the file is ready to schedule. SkedCast's bulk import accepts a CSV or Google Sheet, lets you map your columns to post fields and validates every row before anything is scheduled, so a typo shows up as a flagged row rather than a failed post.
Car dealerships content calendar FAQ
- How often should a car dealership post?
- 4-5 times a week fits most dealerships — inventory turnover, delivery photos and service reminders together give enough natural content without forcing a post on days with nothing genuinely new.
- Should a dealership post prices?
- This page avoids posting typed prices as a general content-marketing practice, since figures change and can create expectations that don’t match final pricing after fees and incentives — reference "financing available" or "sales event" instead and direct shoppers to contact the dealership for current numbers.
- What platform works best for vehicle walkarounds?
- YouTube is the natural home for longer, detailed walkaround video shoppers actively search for; Instagram and Facebook work better for shorter teaser clips and delivery-day photos that drive people to the full video.
- How do I get more customer delivery photos?
- Ask at the moment of delivery, when the customer is already excited — a quick photo next to the new vehicle, posted with their permission, is genuinely some of the highest-engagement content a dealership can post.
- Should service-department content be separate from sales content?
- No — mixing maintenance reminders and service-team content into the same feed keeps existing owners engaged between purchases, and it reminds shoppers that the relationship continues after the sale.
Other industry calendars
- Dental practices
- E-commerce and online stores
- Fitness studios and gyms
- Healthcare and clinics
- Hotels and hospitality
- Real estate and realtors
- Restaurants and cafes
- Events and conferences
- Churches and faith-based organizations
- Financial advisors and banks
- Law firms
- Nonprofits
- Retail brands
- Sports teams and clubs
- Travel and tourism
- Salons, spas and beauty
- Schools, colleges and universities
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