Social media content calendar for real estate and realtors
Real estate social media does two jobs at once: it markets individual listings and it markets the agent as a person clients want to work with. The calendar below splits roughly evenly between listing content (tours, open houses, just-sold) and personal-brand content (market updates, buyer tips, neighborhood knowledge).
Posting cadence and platforms
4-5 posts a week
An active agent has a natural cadence of listings, showings and closings to post around, and buyers researching a market check an agent’s activity level as a signal of how busy (and trusted) they are — a near-daily-ish rhythm supports that without needing to invent content on quiet weeks.
- TikTok
Instagram and Facebook carry listing photos, open-house promotion and local community reach; LinkedIn supports the agent’s professional network and referral relationships; TikTok has become a genuine channel for listing walkthroughs and market-update video.
12 social media content pillar ideas for real estate and realtors
- New listing walkthrough or video tour
- Just-sold or closing-day celebration post
- Upcoming open house announcement
- Local market update (median price, days on market, inventory trend)
- Home-buying tip (financing basics, what a first-time buyer should know)
- Neighborhood spotlight — schools, parks, local businesses
- Client testimonial after closing
- Before/after of a staged or renovated listing
- Agent personal-brand post ("day in the life," why they got into real estate)
- Mortgage-rate or market-news commentary
- Seasonal home-maintenance tip (winterizing pipes, gutter cleaning)
- Referral thank-you post for a past client
Build and download your calendar
Pre-loaded with real estate and realtors's own posting days, time, platforms and content pillars — adjust anything, then download a ready-to-fill CSV.
Local wall-clock time for every slot. Adjust individual rows in your spreadsheet.
Optional. Written into the Account column of every row.
Separate with commas. The pillars rotate across your posting days so consecutive posts cover different themes.
Your calendar preview
Choose a month to build your calendar.
The file also has empty Caption, Media URL, First comment and Hashtags columns, plus a Status column starting at “Idea”, ready to fill in.
From spreadsheet to scheduled posts
Once the Caption and Media URL columns are filled in, the file is ready to schedule. SkedCast's bulk import accepts a CSV or Google Sheet, lets you map your columns to post fields and validates every row before anything is scheduled, so a typo shows up as a flagged row rather than a failed post.
Real estate and realtors content calendar FAQ
- How often should a real estate agent post?
- 4-5 times a week fits most active agents, since listings, showings and closings provide a natural stream of content — a slower month can lean more on market updates and buyer tips instead of listing content.
- Should every post be about an active listing?
- No — mixing personal-brand content (market updates, buyer tips, neighborhood knowledge) with listing content is what turns a feed into something buyers follow between transactions, not just when they happen to be house-hunting.
- Can I schedule a listing tour before the open house?
- Yes — schedule the walkthrough video a few days ahead so it has time to reach buyers before the open house date, then follow up with a same-day reminder post the morning of the event.
- What platform is best for real estate video?
- TikTok and Instagram Reels both perform well for listing walkthroughs and market-update video; LinkedIn video works better for professional commentary aimed at referral partners than for listing tours aimed at buyers.
- How do I keep content fresh between closings?
- Lean on the market-update, buyer-tip, neighborhood-spotlight and seasonal-maintenance pillars above — they don’t depend on having an active listing, so they fill the gaps between deals.
Other industry calendars
- Dental practices
- E-commerce and online stores
- Fitness studios and gyms
- Healthcare and clinics
- Hotels and hospitality
- Restaurants and cafes
- Car dealerships
- Events and conferences
- Churches and faith-based organizations
- Financial advisors and banks
- Law firms
- Nonprofits
- Retail brands
- Sports teams and clubs
- Travel and tourism
- Salons, spas and beauty
- Schools, colleges and universities
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