A typical Facebook month
With 3 days ticked a week and 5 content pillars rotating in order, a 30-day month produces roughly 12–15 planning rows for Facebook alone — more if you tick additional platforms at the same time.
Facebook content calendar template
This Facebook content calendar template is the same CSV-generating calendar as SkedCast’s general content calendar template, pre-seeded with three posts a week and content pillars suited to Facebook (Community update, Educational, Promotion or offer, Event, Social proof). Pick a month, adjust the days, time, platforms or pillars if you want something different, then download the result as a CSV for Excel, Google Sheets or a SkedCast bulk import.
Local wall-clock time for every slot. Adjust individual rows in your spreadsheet.
Optional. Written into the Account column of every row.
Separate with commas. The pillars rotate across your posting days so consecutive posts cover different themes.
Your calendar preview
Choose a month to build your calendar.
The file also has empty Caption, Media URL, First comment and Hashtags columns, plus a Status column starting at “Idea”, ready to fill in.
How to use the Facebook content calendar template
- Pick a month. Choose the month you're planning for; the calendar fills in every Facebook-ticked weekday of that month.
- Review the Facebook defaults. 3 weekdays are pre-ticked at 13:00 and Facebook is pre-selected as the platform — adjust either if your own cadence differs.
- Edit the content pillars. The pillar textarea is pre-filled with pillars suited to this platform; rewrite it with your own recurring themes if you use different ones.
- Add an account or client name (optional). Type an account or client name to have it written into every generated row — useful when you manage more than one profile.
- Download and fill in the rest. Download the CSV, then write your captions, attach media links and add hashtags in your spreadsheet before scheduling.
Worked examples
Same generator, different platform
Swap the platform checkbox from Facebook to any other SkedCast-supported platform and the same month, days and pillars carry over — see the other five platform-seeded calendars linked below.
Running Facebook and Instagram together? The same generator also powers the Instagram content calendar template with Instagram-specific cadence and pillars, so you can plan both feeds side by side.
Facebook content calendar FAQ
- How often should I post on Facebook?
- General 2026 benchmarks put organic Facebook Page posting at roughly three to five times a week, with some larger Pages posting once or twice a day — this calendar defaults to three slots (Mon, Wed, Fri) as a sustainable starting point; add more days if your team supports it.
- Is this a separate calendar tool built just for Facebook?
- No — it is the same content-calendar generator as SkedCast’s general content calendar template, pre-seeded with Facebook-appropriate defaults (posting days, time and content pillars) so you do not have to set them up yourself.
- Can I change the defaults?
- Yes — every default is just a starting point. Tick different days, change the time, add or remove platforms, and rewrite the content pillars before you download.
- What columns does the downloaded CSV have?
- Date, Time, Platform, Account, Content pillar, Caption, Media URL, First comment, Hashtags and Status. The identifying columns are filled in; Caption, Media URL, First comment and Hashtags are left blank for you to write.
- Does the tool store or upload anything I type?
- No — the calendar is generated entirely in your browser from the days, time, platforms and pillars you choose; nothing is uploaded or saved anywhere.
- Can I plan more than one platform at once with the Facebook calendar?
- Yes — the platform list includes every platform SkedCast supports, not just Facebook; this page only pre-ticks Facebook and its typical cadence by default.
- Is this a Facebook page planner or planner app?
- It works as a lightweight Facebook page planner: pick your days, time and content pillars and it generates a CSV you can use to plan each Facebook planner post before you write the caption — no separate planner app to install.
- Does this Facebook planner also work for Instagram?
- Yes — if you run both, the same generator seeds an Instagram-specific cadence on the Instagram content calendar template, so you can plan a Facebook planner post and its Instagram counterpart side by side.
Ready to broadcast everywhere?
Sign up free — no credit card. You land on the Free plan, and you can start a one-time 7-day Studio trial from your workspace whenever you are ready. Connect your first accounts, import a batch, and watch one post fan out across every platform.