A typical Instagram month
With 4 days ticked a week and 5 content pillars rotating in order, a 30-day month produces roughly 16–20 planning rows for Instagram alone — more if you tick additional platforms at the same time.
Instagram content calendar template
This Instagram content calendar template is the same CSV-generating calendar as SkedCast’s general content calendar template, pre-seeded with four feed/Reels slots a week and content pillars suited to Instagram (Educational (carousel), Reel — trend or entertaining, Behind the scenes / Stories, Product or offer, Social proof / UGC). Pick a month, adjust the days, time, platforms or pillars if you want something different, then download the result as a CSV for Excel, Google Sheets or a SkedCast bulk import.
Local wall-clock time for every slot. Adjust individual rows in your spreadsheet.
Optional. Written into the Account column of every row.
Separate with commas. The pillars rotate across your posting days so consecutive posts cover different themes.
Your calendar preview
Choose a month to build your calendar.
The file also has empty Caption, Media URL, First comment and Hashtags columns, plus a Status column starting at “Idea”, ready to fill in.
How to use the Instagram content calendar template
- Pick a month. Choose the month you're planning for; the calendar fills in every Instagram-ticked weekday of that month.
- Review the Instagram defaults. 4 weekdays are pre-ticked at 11:00 and Instagram is pre-selected as the platform — adjust either if your own cadence differs.
- Edit the content pillars. The pillar textarea is pre-filled with pillars suited to this platform; rewrite it with your own recurring themes if you use different ones.
- Add an account or client name (optional). Type an account or client name to have it written into every generated row — useful when you manage more than one profile.
- Download and fill in the rest. Download the CSV, then write your captions, attach media links and add hashtags in your spreadsheet before scheduling.
Worked examples
Same generator, different platform
Swap the platform checkbox from Instagram to any other SkedCast-supported platform and the same month, days and pillars carry over — see the other five platform-seeded calendars linked below.
Instagram content calendar FAQ
- How often should I post on Instagram?
- General 2026 benchmarks put Instagram feed posting at roughly three to five times a week, with Stories often daily and Reels a meaningful share of the mix — this calendar defaults to four weekday slots (Mon, Tue, Thu, Fri) as a middle-of-the-range starting point; tick more or fewer days for your own account.
- Is this a separate calendar tool built just for Instagram?
- No — it is the same content-calendar generator as SkedCast’s general content calendar template, pre-seeded with Instagram-appropriate defaults (posting days, time and content pillars) so you do not have to set them up yourself.
- Can I change the defaults?
- Yes — every default is just a starting point. Tick different days, change the time, add or remove platforms, and rewrite the content pillars before you download.
- What columns does the downloaded CSV have?
- Date, Time, Platform, Account, Content pillar, Caption, Media URL, First comment, Hashtags and Status. The identifying columns are filled in; Caption, Media URL, First comment and Hashtags are left blank for you to write.
- Does the tool store or upload anything I type?
- No — the calendar is generated entirely in your browser from the days, time, platforms and pillars you choose; nothing is uploaded or saved anywhere.
- Can I plan more than one platform at once with the Instagram calendar?
- Yes — the platform list includes every platform SkedCast supports, not just Instagram; this page only pre-ticks Instagram and its typical cadence by default.
- Is there a free template to schedule Instagram (and Facebook) posts?
- Yes — this generator is free with no sign-up and produces a CSV you can use to plan and schedule Instagram posts; the Facebook content calendar template uses the same generator seeded with a Facebook-appropriate cadence.
Ready to broadcast everywhere?
Sign up free — no credit card. You land on the Free plan, and you can start a one-time 7-day Studio trial from your workspace whenever you are ready. Connect your first accounts, import a batch, and watch one post fan out across every platform.