To cross-post Instagram to Facebook, connect a professional Instagram profile to a Facebook Page you fully control. Tap “Also share on…” to share one post or Reel, or turn on automatic sharing under Menu, Crossposting. To give Facebook its own caption, link or time, publish both from one scheduler instead.
Key takeaways
- Instagram shares posts, Stories and Reels to a Facebook Page only from a professional profile connected to a Page you fully control; personal-profile sharing to a Page is no longer available (Instagram Help).
- Share one post with “Also share on…”, or every future post with Menu, Crossposting, Sharing across profiles, Automatically share; it works in the mobile app, not on a computer.
- A scheduler lets you write a different version per platform: Instagram captions are capped at 2,200 characters with no clickable links, while Facebook Pages allow 63,206 and clickable links.
- Instagram always needs an image or video; a Facebook post does not, so an Instagram-first asset cross-posts more easily than the reverse.
- Best times differ: in Buffer’s 2026 data Facebook’s top slot is Thursday 9 a.m., and Instagram’s is also Thursday 9 a.m. with Wednesday midday and evening.
On this page
How do you share an Instagram post to Facebook?
With the “Also share on…” toggle as you post. Instagram’s help centre lists three things you need first: a professional (business or creator) Instagram profile, full control of the Facebook Page, and the profile connected to that Page. Switching to a professional profile makes it public. Then, in the Instagram app:
Create the post
Tap Create, choose the photo, carousel or Reel, and tap Next.
Edit it
Add filters or edits, then tap Next again.
Open Also share on…
Tap Also share on… on the caption screen.
Pick your Page
Tap the toggle next to your Facebook Page, then Share this post or Share this reel, and go back.
Share
Tap Share; the post goes to Instagram and your Page together.
How do you share every Instagram post to Facebook automatically?
Turn on automatic sharing once and every future post, Story and Reel goes to your Page as well. Instagram’s steps: open your creator or business profile, tap Menu, tap Crossposting, then below “Share to Facebook as” tap Meta Account to open Sharing across profiles. Select your Page, and below Automatically share turn on posts, Stories or Reels. You can still turn sharing off for a single post. Meta is moving people from Accounts Center to Meta Account settings, so you may see either name.
How do you share an Instagram Story to Facebook?
Create the Story and tap Next, then under Your story tap Sharing options, select Share your story, and tap Share once Add Facebook story appears. After a Story is live you can also open it, tap More and choose Share to Facebook story, then Share once or Always share stories.
Can you cross-post from a personal Instagram profile?
Not to a Facebook Page. Instagram’s help centre says the ability to share from a personal profile to a Page is no longer available, so switch the Instagram profile to a business or creator profile first. Sharing also happens in the Instagram mobile app only: Instagram lists the feature for Android, iPhone, iPad and mobile browsers, not for computers. A scheduler such as SkedCast publishes from a computer to an Instagram professional account and a Facebook Page you administer.
When is a scheduler better than the built-in toggle?
The toggle mirrors an Instagram post to Facebook at the moment you publish it. A scheduler is the better tool when the posts should go out at different times, when the Facebook version needs its own caption or a link, or when you manage several Instagram accounts and Pages together. In SkedCast you pick both accounts in one composer, write a variant per platform and schedule each one.
| Question | Instagram’s built-in share | One composer in SkedCast |
|---|---|---|
| Set up once, then automatic? | Yes, under Menu, Crossposting | No: you choose the accounts each time (or use a saved template) |
| Works from a computer? | No, the Instagram mobile app only | Yes |
| Different caption per platform? | No: a copy of the Instagram post | Yes, a variant per platform |
| Clickable link on Facebook? | Not from the Instagram caption | Yes, add a link post on the Facebook variant |
| Schedule ahead? | Follows the Instagram post’s own timing | Pick a time per platform |
| Several accounts and Pages? | One pair at a time | Many accounts in one post |
What changes between an Instagram post and a Facebook Page post?
These are the limits SkedCast’s composer enforces for each platform.
| Rule | Facebook Page | |
|---|---|---|
| Caption length | 2,200 characters | 63,206 characters |
| Text-only post | Not allowed — needs an image or video | Allowed |
| Images per post | 10 | 10 |
| Hashtags | 30 cap | No cap |
| Clickable links in the caption | No — a pasted URL is plain text | Yes |
| Reels and Stories | Yes | Yes |
| First comment | Yes | Yes |
How do you cross-post Feed posts, Reels and Stories?
Feed and Reels cross-post the same way: pick the Instagram account and the Facebook Page in one composer, attach the image or vertical video, and write the caption. On Facebook, drop the hashtags you needed for Instagram and add the link Instagram could not carry. Stories use the same flow with the content type set to Story. A vertical 9:16 video suits Instagram Reels, Facebook Reels and Stories; see how to post one video to Reels, Shorts and TikTok at once for the video specs.
What about timing?
Sources
- Instagram Help — How to share Instagram posts, stories and reels to Facebook Pages (read 4 November 2026)
- Instagram Help — Share Instagram reels to Facebook
- Meta Help — Manage connected experiences across your accounts in an Accounts Center
- Buffer — Best Time to Post on Facebook (14M posts)
- Buffer — Best Time to Post on Instagram (9.6M posts)
FAQ
- How do I automatically share Instagram posts to Facebook?
- In the Instagram app, open your professional profile, tap Menu, Crossposting, then Meta Account under “Share to Facebook as”. Select your Page and turn on Automatically share for posts, Stories or Reels. You can still switch it off for a single post.
- Can I cross-post Instagram Reels to Facebook?
- Yes. Instagram can share Reels to a connected Facebook Page, and SkedCast can publish a Reel to an Instagram account and a Facebook Page from one composer.
- Do I need a Facebook Page, or can I share to my personal profile?
- Instagram shares from a professional profile to a Facebook Page; sharing from a personal Instagram profile to a Page is no longer available. SkedCast publishes to Facebook Pages you administer, not to personal profiles.
- Why is my Instagram not sharing to Facebook?
- Check the three things Instagram requires: a professional profile, full control of the Facebook Page, and the profile connected to that Page. Sharing also only works from the Instagram mobile app, not a computer.
- Can I share Instagram to Facebook from my computer?
- Not with Instagram’s own sharing, which Instagram lists for its Android, iPhone and iPad apps and mobile browsers only. A scheduler such as SkedCast publishes to both from a computer.
- Why do my hashtags look odd on Facebook?
- Hashtags matter far less on Facebook, which has no hashtag cap but also little hashtag discovery, so a block of Instagram hashtags reads as noise. Write a Facebook variant without them.
- Can I schedule the Facebook and Instagram versions for different times?
- Yes, in a scheduler each platform gets its own time. Instagram’s built-in share publishes the Facebook copy when the Instagram post goes out.