How do I automatically share Instagram posts to Facebook?

Connect your Instagram professional account and Facebook Page in Meta’s Accounts Center and turn on sharing for posts, Stories and Reels. You can still change the setting for each post.

Can I cross-post Instagram Reels to Facebook?

Yes. Instagram can share Reels to a connected Facebook Page, and SkedCast can publish a Reel to an Instagram account and a Facebook Page from one composer.

Do I need a Facebook Page, or can I share to my personal profile?

Instagram’s sharing for professional accounts targets a Facebook Page. SkedCast publishes to Facebook Pages you administer, not to personal profiles.

Why do my hashtags look odd on Facebook?

Hashtags matter far less on Facebook, which has no hashtag cap but also little hashtag discovery, so a block of Instagram hashtags reads as noise. Write a Facebook variant without them.

Can I schedule the Facebook and Instagram versions for different times?

Yes, in a scheduler each platform gets its own time. Instagram’s built-in share publishes the Facebook copy when the Instagram post goes out.

Cross-post Instagram to Facebook (feed & Reels)

All guides

By The SkedCast Team · Updated 23 September 2026 · 6 min read

Key takeaways

Instagram can share posts, Stories and Reels to a connected Facebook Page from a professional account, per Meta’s help pages.
A scheduler lets you write a different version per platform: Instagram captions are capped at 2,200 characters with no clickable links, while Facebook Pages allow 63,206 and clickable links.
Instagram always needs an image or video; a Facebook post does not, so an Instagram-first asset cross-posts more easily than the reverse.
Best times differ: in Buffer’s 2026 data Facebook’s top slot is Thursday 9 a.m., and Instagram’s is also Thursday 9 a.m. with Wednesday midday and evening.

How do you share Instagram posts to Facebook with Instagram’s own setting?

Meta lets an Instagram professional account share posts, Stories and Reels to a Facebook Page. The setting lives in Meta’s Accounts Center: connect the Instagram account and the Facebook Page there, then turn on sharing for posts, Stories and Reels (or use the “also share on” toggle for a single post). You can still change the setting for each individual post. Meta’s own help pages have the current steps, since the menus move:

Connect the Instagram account and Facebook Page in Accounts Center.
Under sharing across profiles, choose Instagram as the source and the Page as the destination.
Turn on the content types you want shared (posts, Stories, Reels).
For a single post, use the share-to-Facebook toggle in the composer instead.

When is a scheduler better than the built-in toggle?

The toggle mirrors an Instagram post to Facebook at the moment you publish it. A scheduler is the better tool when the posts should go out at different times, when the Facebook version needs its own caption or a link, or when you manage several Instagram accounts and Pages together.

Instagram’s built-in Facebook sharing compared with scheduling both from one composer
Question	Instagram’s built-in share	One composer in SkedCast
Set up once, then automatic?	Yes, in Accounts Center	No — you choose the accounts each time (or use a saved template)
Different caption per platform?	No — a copy of the Instagram post	Yes, a variant per platform
Clickable link on Facebook?	Not from the Instagram caption	Yes, add a link post on the Facebook variant
Schedule ahead?	Follows the Instagram post’s own timing	Pick a time per platform
Several accounts and Pages?	One pair at a time	Many accounts in one post

What changes between an Instagram post and a Facebook Page post?

These are the limits SkedCast’s composer enforces for each platform, read from its rulebook.

Instagram and Facebook Page post rules enforced by SkedCast
Rule	Instagram	Facebook Page
Caption length	2,200 characters	63,206 characters
Text-only post	Not allowed — needs an image or video	Allowed
Images per post	10	10
Hashtags	30 cap	No cap
Clickable links in the caption	No — a pasted URL is plain text	Yes
Reels and Stories	Yes	Yes
First comment	Yes	Yes

How do you cross-post Feed posts, Reels and Stories?

Feed and Reels cross-post the same way: pick the Instagram account and the Facebook Page in one composer, attach the image or vertical video, and write the caption. On Facebook, drop the hashtags you needed for Instagram and add the link Instagram could not carry. Stories use the same flow with the content type set to Story. A vertical 9:16 video suits Instagram Reels, Facebook Reels and Stories; see how to post one video to Reels, Shorts and TikTok at once for the video specs.

What about timing?

Buffer’s 2026 analyses found Thursday at 9 a.m. the top slot on both Instagram (9.6 million posts) and Facebook (14 million posts), while Sprout Social’s panel favours afternoons for both. The Instagram and Facebook posting-schedule guides show both studies and where they disagree.

Sources

Last reviewed 23 September 2026. Platforms and vendors change their rules and plans, so check the source before you rely on a figure.

cross post Instagram to Facebookshare Instagram to FacebookReels to Facebookcross-posting

FAQ

How do I automatically share Instagram posts to Facebook?: Connect your Instagram professional account and Facebook Page in Meta’s Accounts Center and turn on sharing for posts, Stories and Reels. You can still change the setting for each post.
Can I cross-post Instagram Reels to Facebook?: Yes. Instagram can share Reels to a connected Facebook Page, and SkedCast can publish a Reel to an Instagram account and a Facebook Page from one composer.
Do I need a Facebook Page, or can I share to my personal profile?: Instagram’s sharing for professional accounts targets a Facebook Page. SkedCast publishes to Facebook Pages you administer, not to personal profiles.
Why do my hashtags look odd on Facebook?: Hashtags matter far less on Facebook, which has no hashtag cap but also little hashtag discovery, so a block of Instagram hashtags reads as noise. Write a Facebook variant without them.
Can I schedule the Facebook and Instagram versions for different times?: Yes, in a scheduler each platform gets its own time. Instagram’s built-in share publishes the Facebook copy when the Instagram post goes out.