Key takeaways
- Review the rendered post — crop, cover frame and caption together, not caption text alone.
- Check alt text as part of approval if the brand cares about accessibility, since it rarely gets reviewed otherwise.
- A client approves from a guest link, seeing the post as it will appear in-feed.
- Approve a Reel, a carousel and a Story from the same queue instead of switching tools per format.
Instagram post approval workflow: what an Instagram reviewer should check
Instagram content spans feed posts, carousels, Reels and Stories, and each format has its own review point: a feed post needs its crop and cover frame checked so the grid looks right, a Reel needs its cover frame and captions (for silent viewing) checked, and any post using alt text needs that text reviewed for accuracy, not left as a generic placeholder.
Set up the review stage
Route the rendered post — not just its caption — to an internal reviewer first, then the client. A guest approval link shows the client the same rendered view, so what they approve is what actually posts.
Keep the record
Comments and decisions stay on the post, including any requested crop or caption change, so a revision history exists without re-sending screenshots back and forth.
approvalsInstagramagency workflow
FAQ
- Can I get sign-off on alt text, not just the Instagram caption?
- Yes. Alt text is part of the post the reviewer sees, so it can be checked and corrected during approval the same way the caption is.
- Do clients need an Instagram or Meta Business Suite login to approve a post?
- No. Approval happens through a guest link on the post itself, with no Instagram or Meta Business Suite access needed.
- Can I require an internal check before an Instagram post reaches the client?
- Yes, multi-stage approvals are available from SkedCast's Studio plan up, so an internal reviewer can catch issues before the client sees the post.