An Instagram post approval workflow sends each post to a reviewer before it can publish, so someone checks the image or video, crop, cover, caption, alt text and first comment together. In SkedCast, reviewers see the post as it will look on Instagram and approve it or ask for changes; clients can approve from a guest link.
Key takeaways
- Review the post as it will appear, image, crop, cover and caption together, not the caption text alone.
- Each Instagram format has its own checks: the grid crop for feed posts, the cover for Reels, every slide for carousels.
- Put an internal check before the client so the client only sees finished work.
- Multi-stage approval chains and client guest links start on the Studio plan.
On this page
What should you check before approving an Instagram post?
Check the finished post, not a draft of the words. The caption, the image or video, the crop and the alt text all reach followers together, so the reviewer should see them together, as the post will appear on Instagram.
| Format | Check | Why |
|---|---|---|
| Feed post | Crop and how it sits in the grid | The profile grid shows a cropped version |
| Carousel | Every slide, in order | People swipe; a weak slide loses them |
| Reel | Cover image and on-screen captions | The cover shows on the grid; many watch without sound |
| Story | Text placement and links or stickers | It is gone in a day, so mistakes are hard to fix |
| Every post | Caption (up to 2,200 characters), alt text and first comment | What followers and screen readers get |
How do you set up an Instagram approval workflow?
Multi-stage approval chains and client guest links start on the Studio plan. See team roles and approvals for how stages and roles are set, and client approval links for what the client sees.
Draft the post
Build it in SkedCast with the media, caption, alt text and first comment.
Internal review
Send it to a teammate who checks it against the brand and the table above.
Client sign-off
Share it with the client, who approves it or asks for a change from a guest link.
Schedule
Once approved, it publishes at the time you set; changes go back for review.
How does a client approve an Instagram post without an account?
From a guest link. The client opens the post as it will appear, then approves it or writes what to change, with no SkedCast, Instagram or Meta Business Suite login. Their decision and comments stay on the post, so there is a record without screenshots going back and forth by email.
Why does alt text belong in the approval?
Because it is part of what gets published and it is rarely checked otherwise. A reviewer can catch a missing description or one that no longer matches the final image. The social media approval workflow guide covers approvals across every network.
Sources
FAQ
- Can I get sign-off on alt text, not just the Instagram caption?
- Yes. Alt text is part of the post the reviewer sees, so it is checked and corrected during approval like the caption.
- Do clients need an Instagram or Meta Business Suite login to approve a post?
- No. They approve from a guest link on the post, without any Instagram, Meta or SkedCast account.
- Can I require an internal check before an Instagram post reaches the client?
- Yes, with multi-stage approvals from the Studio plan: an internal reviewer first, then the client.
- Can Reels and Stories go through approval too?
- Yes. Feed posts, carousels, Reels and Stories are approved from the same queue before they publish.
- Can I require more than one person to approve an Instagram post?
- Yes. Approval chains such as editor, account lead and then client come with multi-stage approvals from the Studio plan.