One description, 6 phrasings
Typing "a team celebrating a product launch" returns 6 options, from "A team celebrating a product launch." to "Close-up of a team celebrating a product launch."
Alt text generator
This alt text generator fills 6 common phrasings — direct description, added context, product framing, scene framing, close-up framing, graphic framing — with the image description you type. None of the results start with "image of" or "picture of": screen readers already announce that an image is present, so leading with it is redundant. You still have to describe what is actually in the image; this only offers a few starting phrasings.
Describe an image above to see alt-text phrasings.
How to use the alt text generator
- Describe what is in the image. Type a short, specific description — what the image actually shows, not what you want it to imply.
- Read the 6 phrasings. Each result fills your description into a different alt-text framing: direct, contextual, product, scene, close-up or graphic.
- Pick the one that fits the image type. A product photo suits the product framing; a chart suits the graphic framing.
- Paste it into the platform’s alt-text field. Most platforms have a dedicated alt-text or accessibility-description field separate from the caption.
- Keep it accurate. Edit the result so it matches exactly what is visible — accurate alt text matters more than a clever one.
Worked examples
Works for product photos too
A description like "red running shoes on a white background" fills 1 of the 6 phrasings into "Product photo: Red running shoes on a white background."
Alt text generator FAQ
- Does the alt text generator use AI to read my image?
- No. It does not look at any image at all — you describe what is in the photo, and it fills that description into fixed phrasings.
- Why don’t the results say "image of" or "picture of"?
- Screen readers already announce that an image is present, so adding "image of" is redundant — a widely cited accessibility guideline.
- Is this a substitute for writing my own alt text?
- No — it only offers a starting phrasing. You still choose what to describe and how much detail to include.
- Should alt text describe every visual detail?
- No — focus on what matters for understanding the image’s purpose in context, not an exhaustive visual description.
- Does it work for charts and graphics, not just photos?
- Yes — one of the 6 phrasings is framed specifically for a chart or graphic rather than a photo.
- Is anything I type sent anywhere?
- No. Every phrasing is generated in your browser and nothing you type is uploaded or stored.
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