Key takeaways
- Report on outcomes the client cares about: reach, engagement, growth, not raw activity counts.
- Roll metrics up per client and per platform, so the report answers "how is my account doing".
- Monthly is the common cadence; match it to how often the client makes decisions.
- Automate delivery so the report is not a manual task every month.
What to include
- Reach and engagement across every account, rolled up per platform
- Growth over the period, not just a snapshot
- A short summary of what changed and why, in plain language
- Your logo and brand colors, from the plan that includes white-label reports
How SkedCast builds it
Cross-account analytics with per-client and per-platform rollups is the same data the report reads, so the numbers you send match what the platform itself reports. Build the report once, then deliver it on a schedule or export on demand.
white labelclient reportsanalytics
FAQ
- How often should I send a client report?
- Monthly is the most common cadence for a social media report. Match it to how often the client actually makes decisions from it — more often for a fast-moving campaign, less for steady ongoing management.
- Should a client report show raw post counts or outcomes?
- Outcomes: reach, engagement and growth. Post counts describe activity, not whether it worked, and a client reading the report wants to know the latter.