Key takeaways
- White-label means the underlying product is built by one company and rebranded by another.
- "White-label" can mean different things depending on the product — full re-skin vs. just branded reports.
- Always check the specific scope: does it cover the login screen, the app itself, or just outputs like reports?
The general definition
A white-label product is manufactured or built by one company and sold under another company’s brand. The customer sees the reseller’s branding; the underlying product is unchanged.
Examples in software
- A branded PDF or dashboard report a client sees, carrying your logo instead of the vendor’s
- A fully re-skinned application with a custom domain and no trace of the original vendor
- A reseller offering the tool under a completely different product name
Why the scope matters
"White-label" means different things on different products, so always check what it actually covers. SkedCast's white-label is client-facing reports from the Agency plan up — see what white-label includes for the exact scope.
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FAQ
- What does white-label mean?
- A product built by one company and rebranded/sold by another, so the end customer sees the reseller’s brand rather than the original manufacturer’s.
- Does white-label always mean the whole product is rebranded?
- No — it can mean just outputs like reports carry your brand, or the entire application including the login screen. Always check the specific scope.