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How to auto-post RSS feed items to Bluesky

RSS auto-posting shares every new blog post or newsletter issue on Bluesky without anyone copying links. This guide covers how to connect a feed, how the post looks, what to do about long titles, and when to review items before they go out.

By Angelina F. · Updated · 6 min read

To auto-post an RSS feed to Bluesky, add the feed URL in SkedCast, choose your Bluesky account, and pick whether new items publish straight away or arrive as drafts to review. SkedCast checks the feed every 15 minutes and posts each new item’s title and link with a link card, within Bluesky’s 300 characters.

Key takeaways

  • SkedCast checks each feed every 15 minutes and posts every new item to Bluesky as its title and link.
  • Bluesky shows the link as a card with the page’s title and image, so the feed needs no image.
  • Title and link must fit Bluesky’s 300 characters; send long-titled feeds to drafts and trim them.
  • RSS auto-posting is included from the Studio plan.
On this page

How do you auto-post an RSS feed to Bluesky?

From then on SkedCast checks the feed every 15 minutes. Each item is posted once, and posts to the same account are spaced out when several items arrive together. Preview what a feed will produce with the free RSS to social tool.

Illustration: an orange RSS icon sends article pages along a dotted path past a clock to a blue butterfly holding a link card with an image, as a hand taps it.
New articles from your feed, posted to Bluesky with a link card.
  1. Find the feed URL

    Most blogs and newsletters publish one, often at /feed or /rss.xml; open it to check it loads.

  2. Add it in SkedCast

    Paste the RSS or Atom URL and choose your Bluesky account, plus any other accounts.

  3. Publish or review

    Let new items publish straight away, or arrive as drafts you edit before they go out.

  4. Check the first post

    Open it on Bluesky to see the text and the link card.

What does an RSS post look like on Bluesky?

The card comes from the linked page’s own metadata, so give each article a clear title, description and share image. Bluesky needs no image in the post itself, which is why feeds without featured images work well here.

What SkedCast does with each new feed item on Bluesky
PartWhat happens
Post textThe item’s title, then its link
Link cardA card with the linked page’s title, description and image
LengthBluesky’s limit is 300 characters, title and link together
TimingFeeds are checked every 15 minutes; posts to one account are spaced out
ReviewOptional drafts per feed, and approval when the client requires it

What if an RSS title is too long for Bluesky?

A post that runs over 300 characters is stopped and flagged at publish time rather than cut off mid-word. If your titles are long, or your links are, set the feed to create drafts and shorten each title before it is scheduled; the Bluesky character counter shows the count as you edit.

Diagram: a new article appears in the feed, SkedCast picks it up within 15 minutes, it publishes or waits as a draft to trim, and the post goes out to Bluesky with a link card.
From a new article to a Bluesky post.

Should RSS posts to Bluesky publish automatically or as drafts?

Publish automatically when the feed is yours, its titles are short and every item belongs on Bluesky. Use drafts when titles run long, when the feed mixes topics, or when you want to add a line in your own words, which tends to read better on Bluesky than a bare headline. The same feed can post to LinkedIn too; see the RSS to LinkedIn guide, and the Bluesky scheduler for every Bluesky option.

Sources

Last reviewed . Platforms and vendors change their rules and plans, so check the source before you rely on a figure.

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FAQ

Does Bluesky need an image for an RSS post?
No. SkedCast adds a link card built from the linked page’s title, description and image, so the feed only needs a title and link.
How often does SkedCast check an RSS feed?
Every 15 minutes. Each new item is posted once.
What happens if the title and link are over 300 characters?
The post is flagged at publish time instead of going out cut off. Set the feed to drafts and shorten long titles first.
Can I review RSS items before they post to Bluesky?
Yes. Set the feed to create drafts, then edit and schedule each one. If the client requires approval, the post waits for it.
Which SkedCast plan includes RSS auto-posting?
RSS and Atom feed auto-posting is included from the Studio plan.

Ready to broadcast everywhere?

Sign up free — no credit card. You land on the Free plan, and you can start a one-time 7-day Studio trial from your workspace whenever you are ready. Connect your first accounts, import a batch, and watch one post fan out across every platform.