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Automation

How to auto-post RSS feed items to LinkedIn

RSS auto-posting shares every new blog post or article on LinkedIn without anyone copying links. This guide covers how to connect a feed, when to review items before they post, and how to make an automated post read like one you wrote.

By Angelina F. · Updated · 6 min read

To auto-post an RSS feed to LinkedIn, add the feed URL in SkedCast, choose your LinkedIn profile or Company Page, and pick whether new items publish straight away or arrive as drafts to review. SkedCast checks the feed every 15 minutes and posts each new item’s title and link, which LinkedIn shows with a preview card.

Key takeaways

  • SkedCast checks each feed every 15 minutes and turns every new item into a LinkedIn post with its title and link.
  • Choose per feed: publish new items straight away, or create drafts to edit and approve first.
  • Posts go to LinkedIn profiles and Company Pages, and to any other connected account on the same feed.
  • RSS auto-posting is included from the Studio plan.
On this page

How do you auto-post an RSS feed to LinkedIn?

From then on SkedCast checks the feed every 15 minutes. Each item is captured once, so an edited article is not posted twice, and posts to the same account are spaced out rather than sent all at once when several items arrive together. Preview what a feed will produce with the free RSS to social tool, and see the LinkedIn scheduler for every LinkedIn option.

Illustration: an orange RSS icon sends article cards along a dotted path past a clock to a professional post card with a briefcase and a link preview box.
New articles from your feed, shared on LinkedIn without copying a link.
  1. Add the feed

    Paste your blog’s RSS or Atom feed URL in SkedCast.

  2. Choose the accounts

    Pick your LinkedIn profile, the Company Pages you manage, and any other connected accounts.

  3. Publish or review

    Let new items publish straight away, or arrive as drafts you edit before they go out.

  4. Check the first post

    Open the first item on LinkedIn to see the text and the link preview card.

What does an RSS post look like on LinkedIn?

The preview card comes from the linked page’s own metadata, so set a clear title, description and share image on your articles; the feed itself does not need to carry an image.

What SkedCast does with each new feed item
PartWhat happens
Post textThe item’s title, then its link
PreviewLinkedIn shows a card with the linked page’s title and image
TimingFeeds are checked every 15 minutes; posts to one account are spaced out
ReviewOptional drafts per feed, and approval when the client requires it
DuplicatesEach item is posted once per feed

Should RSS posts publish automatically or as drafts?

Publish automatically when the feed is yours and every item belongs on LinkedIn. Choose drafts when the feed mixes topics, when a client approves posts, or when you want to add a line of your own before the title, such as why the article matters to your followers. A draft waits in SkedCast until someone edits and schedules it.

Diagram: a new article appears in the feed, SkedCast picks it up within 15 minutes, it publishes or waits as a draft, and the post goes out to LinkedIn with a preview card.
From a new article to a LinkedIn post.

How do you make automated LinkedIn posts read naturally?

Write article titles that make sense on their own, since the title opens the post. For important pieces, review the draft and add a sentence in your own voice before the title. Keep the same feed going to your other networks too: the RSS to Facebook guide covers the same setup there, and RSS and evergreen recycling explains how older articles can be shared again on a schedule.

Sources

Last reviewed . Platforms and vendors change their rules and plans, so check the source before you rely on a figure.

RSS to LinkedInauto-post RSS to LinkedInRSS feed LinkedInRSSautomationLinkedIn

FAQ

Does LinkedIn auto-posting need an image in my RSS feed?
No. LinkedIn builds the preview card from the linked page’s title, description and image, so the feed only needs the item’s title and link.
Can RSS items post to a LinkedIn Company Page and a personal profile?
Yes. Choose any LinkedIn profile or Company Page you have connected, and other networks too, on the same feed.
How often does SkedCast check an RSS feed?
Every 15 minutes. Each new item is posted once.
Can I review RSS items before they post to LinkedIn?
Yes. Set the feed to create drafts, then edit and schedule each one. If the client requires approval, the post waits for it.
Which SkedCast plan includes RSS auto-posting?
RSS and Atom feed auto-posting is included from the Studio plan.

Ready to broadcast everywhere?

Sign up free — no credit card. You land on the Free plan, and you can start a one-time 7-day Studio trial from your workspace whenever you are ready. Connect your first accounts, import a batch, and watch one post fan out across every platform.