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How to post on LinkedIn (manually and automatically)

LinkedIn has no built-in post scheduler for personal profiles, and its Company Page scheduling tool is limited and Page-only — a gap SkedCast fills for both profile and Page posting from one place.

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By SkedCast Team · Updated · 6 min read

Key takeaways

  • LinkedIn's real caption limit is 3,000 characters.
  • LinkedIn has no native scheduling of its own — SkedCast’s own engine holds and fires the post.
  • The manual, native way to post is below, alongside exactly what SkedCast automates on top of it.

How to post on LinkedIn manually

The native, no-scheduler way to post on LinkedIn, step by step:

  • Open LinkedIn and click Start a post from your feed, or go to the Company Page and click the same from there.
  • Write your text — LinkedIn allows up to 3,000 characters, with no automatic link shortening.
  • Attach up to 20 images, one video (up to 30 minutes), or a document (PDF, PPTX, or DOCX) — LinkedIn treats these as mutually exclusive attachment types in one post.
  • Post immediately, or use LinkedIn’s own limited native scheduler for a Company Page post if that option is available to you.

How to schedule it automatically with SkedCast

What SkedCast adds on top of the manual flow above:

  • SkedCast schedules posts to a personal profile or any Company Page you administer, using its own engine — LinkedIn itself has no scheduling for personal-profile posts at all.
  • Compose once and publish the same update to your profile and every Company Page you manage, instead of retyping it per destination.
  • Bulk-schedule a month of thought-leadership content at once instead of posting one at a time.
  • A document (PDF/PPTX/DOCX) attachment is supported the same way an image or video is — pick the file type per post.
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FAQ

Does LinkedIn have native post scheduling?
Not for personal profiles. LinkedIn does not offer a way to schedule a personal-profile post ahead of time on its own — a scheduler like SkedCast is what adds that. Company Pages have a limited native scheduling option inside LinkedIn itself, separate from SkedCast’s.
Can I post to a LinkedIn Company Page I don’t administer?
No — LinkedIn only allows a listed Page administrator to authorize a publishing connection to that Page, whether through LinkedIn’s own tools or a third-party scheduler.

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