To post on LinkedIn, click Start a post, write up to 3,000 characters, add images, a video or a document, then click Post, or click the clock icon to schedule it up to three months ahead. To schedule a profile and several Company Pages from one calendar, use SkedCast.
Key takeaways
- LinkedIn's real caption limit is 3,000 characters.
- LinkedIn’s publishing API has no scheduled-publish field, so SkedCast’s own engine holds the post and publishes it on time.
- The manual, native way to post is below, alongside exactly what SkedCast automates on top of it.
How to post on LinkedIn manually
The native, no-scheduler way to post on LinkedIn, step by step:
- Open LinkedIn and click Start a post from your feed, or go to the Company Page and click the same from there.
- Write your text — LinkedIn allows up to 3,000 characters, with no automatic link shortening.
- Attach up to 20 images, one video (up to 30 minutes), or a document (PDF, PPTX, or DOCX) — LinkedIn treats these as mutually exclusive attachment types in one post.
- Click Post, or click the clock icon to schedule it for a date and time up to three months ahead.
How to schedule it automatically with SkedCast
The LinkedIn scheduler puts LinkedIn on the same content calendar as your other channels, and bulk scheduling fills it from one spreadsheet. What SkedCast adds on top of the manual flow above:
- SkedCast schedules posts to a personal profile and every Company Page you administer from one calendar, beyond LinkedIn’s one-post-at-a-time scheduler.
- Compose once and publish the same update to your profile and every Company Page you manage, instead of retyping it per destination.
- Bulk-schedule a month of thought-leadership content at once instead of posting one at a time.
- A document (PDF/PPTX/DOCX) attachment is supported the same way an image or video is — pick the file type per post.
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FAQ
- Does LinkedIn have native post scheduling?
- Yes. The clock icon in LinkedIn’s composer schedules a post up to three months ahead, for a profile or a Page. It schedules one post at a time; SkedCast adds a shared calendar, bulk import and approvals across many profiles and Pages.
- Can I post to a LinkedIn Company Page I don’t administer?
- No — LinkedIn only allows a listed Page administrator to authorize a publishing connection to that Page, whether through LinkedIn’s own tools or a third-party scheduler.
- What is the character limit for a LinkedIn post?
- 3,000 characters. SkedCast’s composer counts the way LinkedIn does and warns before you schedule a post that is too long.
- Can you schedule LinkedIn posts in advance with SkedCast?
- Yes. SkedCast holds the post and publishes it at the time you set, because LinkedIn’s publishing API has no scheduled-publish field. You plan from one calendar with your other channels.
- Can you post to several LinkedIn accounts at once?
- Yes. Write the post once in SkedCast, pick every LinkedIn account it should go to, and SkedCast publishes to each, spacing the posts out per account so they do not all land in the same minute.