Skip to content

Agency operations

How to onboard a social media client: checklist and access flow

Onboarding a new social media client well means connecting their accounts without ever handling a password, setting up their approval flow, and getting one post through end to end before you consider them fully onboarded. Here is a repeatable checklist.

All guides

By The SkedCast Team · Updated · 7 min read

Key takeaways

  • Connect accounts via OAuth or a connect-invite link, never a shared password.
  • Set up the client’s approval workflow before the first post goes out.
  • Run one post through the full flow — draft, approval, publish — before calling onboarding done.
  • Document who has access to what, for handoffs later.

The onboarding checklist

  • Send a connect-invite link so the client authorizes each account themselves, with no password shared
  • Set up the client’s workspace with the right per-client roles and permissions
  • Configure their approval workflow, including who signs off and how many steps it needs
  • Import any existing content calendar via bulk import, if they have one
  • Run one post through the full flow end to end — draft, approval, publish — before calling the client onboarded

Why the first post matters

The first post surfaces any access or permission issue while it is still low-stakes. Confirm the client received an approval notification, approved it correctly, and that it published to the right account before you move on to full content planning.

agency operationsonboardingclient management

FAQ

What is the fastest way to connect a client’s accounts?
A connect-invite link the client opens themselves, authorizing each platform via its own OAuth login — no password sharing and no back-and-forth screen sharing.
Should I set up approvals before or after the first post?
Before. Configure the approval workflow first, then run a test post through it, so any workflow issue surfaces before real content is on the line.
How do I know a client is fully onboarded?
When one post has gone through the complete flow — drafted, approved by the client, and published to the correct account — without manual intervention.

Ready to broadcast everywhere?

Sign up free — no credit card. You land on the Free plan, and you can start a one-time 7-day Studio trial from your workspace whenever you are ready. Connect your first accounts, import a batch, and watch one post fan out across every platform.