Metricool is worth it if you manage a few brands and want analytics and competitor tracking beside scheduling. Watch the extras: LinkedIn is not on its free plan, X costs extra per account, approvals start on Advanced and white-label is Custom-only. For publishing-led agencies, SkedCast includes approvals, bulk import and client reports without per-account add-ons.
Key takeaways
- Metricool Free: 1 brand, up to 20 posts a month in the planner, 30 days of analytics, and no LinkedIn or X connection.
- Paid plans are priced by brand count (Starter up to 5 or 10 brands; Advanced up to 15, 25 or 50; Custom beyond), not by seat.
- Post approval, role management and team and client management are listed on the Advanced plan, not Starter.
- X costs extra: a separate add-on per connected X account, currently $10 or EUR 10 a month per its help centre.
- White-label, a dedicated account manager and custom AI credits are on the Custom plan only.
On this page
What does the Metricool free plan include?
According to Metricool's help centre (read 4 November 2026), the Free plan never expires and needs no credit card. It includes one brand (you can rename it but not add or delete brands), up to 20 posts per month in the planner, 30 days of analytics history with a watermark, five fixed competitors, 5 AI text credits a month, and one profile per social network inside the brand.
It does not include a LinkedIn connection, an X (Twitter) connection, PDF or PPT report downloads, custom reports, SmartLinks, the hashtag finder, the post library, or the Canva, Google Drive, Looker Studio and Make or Zapier integrations.
How is Metricool priced, and what does each tier unlock?
Metricool prices by the number of brands, where a brand is one business or client and holds one profile per network. Its pricing page, read on 4 November 2026, shows these USD prices a month:
| Plan | Brands | Billed yearly | Billed monthly |
|---|---|---|---|
| Free | 1 | $0 | $0 |
| Starter | Up to 5 / 10 | $20 / $36 | $25 / $45 |
| Advanced | Up to 15 / 25 / 50 | $53 / $85 / $159 | $67 / $107 / $210 |
| Custom | 50 and more | Quoted | Quoted |
- Starter, from $20 a month for up to 5 brands and $36 for up to 10: unlimited content publishing (subject to its fair use policy), LinkedIn, PDF and PPT reports, unlimited analytics history, Google Drive and Canva integrations, up to 100 competitors, and access to the X and Advanced Analytics add-ons.
- Advanced, from $53 a month for up to 15 brands, $85 for up to 25 and $159 for up to 50: everything in Starter plus team and client management, role management, a post approval system, customizable report templates, the Looker Studio connector and the Metricool API.
- Custom, quoted: a custom number of brands (starting at 50 plus), white label, a dedicated account manager and custom AI assistant credits.
What are the extra costs?
Two add-ons are billed on top of the plan, according to Metricool's plans help page.
- X (Twitter): a separate charge per connected X account, currently $10 or EUR 10 a month (or $120 or EUR 120 a year). It is available from Starter and covers one X account per brand.
- Advanced Analytics: an account-level charge for all brands, starting from EUR 10 or $12 a month on Starter and EUR 30 or $36 a month on Advanced.
Is Metricool worth it? The pros
The genuine strengths, from its own plan pages:
- A real permanent free plan, with analytics and a competitor tracker included.
- Analytics and reporting are central: unlimited history from Starter, PDF and PPT reports, customizable templates and a Looker Studio connector on Advanced.
- Pricing is by brand rather than by seat, so the plan price does not rise with each teammate the way it does on seat-priced tools.
- An AI assistant and an MCP connection are available on every plan, including Free; the API is Advanced and Custom.
What are the cons?
Points to weigh honestly:
- Free is limited: 20 posts a month, one brand, and neither LinkedIn nor X.
- X is a paid add-on per account, so an X-heavy roster raises the bill on top of the plan price.
- One profile per network per brand: a client with two Instagram accounts needs two brands.
- Approvals and roles need Advanced; Starter has neither.
- White-label is Custom only, so an agency wanting branded reports on a set price will need to talk to sales.
Metricool review: is it worth it in 2026?
For a freelancer or small team running a few brands, analytics-first: yes. The free plan is a real one, analytics and competitor benchmarks are the core of the product, and pricing by brand keeps teammates free. It gets expensive in three places: every X account is a separate monthly add-on, approvals and roles need Advanced, and branded reports need a Custom quote. An agency that publishes at volume for many clients, needs approval chains and wants X inside its plan gets more from a publishing-first tool.
Who is Metricool a good fit for?
A freelancer or small team managing up to a dozen brands who wants scheduling, analytics and competitor benchmarks in one place, and who does not rely heavily on X. If you need per-client approval chains, larger bulk imports and X inside the plan price, see Metricool alternatives.
How does SkedCast compare?
Different centres of gravity. Metricool leads with analytics; SkedCast leads with scheduling at volume: 11 platforms, bulk import up to 2,500 rows per upload on Agency (500 on Solo), client groups with per-client approval chains from Studio, and a permanent Free plan (2 connected accounts and up to 3 posts a day). SkedCast's white-label reports start on Agency. X on SkedCast is billed as X's per-post charge plus a handling fee, with spend caps, rather than a flat monthly add-on; see pricing. SkedCast does not offer social listening: it does not search platforms for keywords or brand names beyond mentions of your own connected accounts. SkedCast's analytics cover every connected account with per-client rollups and scheduled client reports.
Sources and how this was checked
Last reviewed 2026-09-23. Every statement about another vendor's product was read from the vendor's own page listed here on that date; where a page did not say something, this article says "not stated" rather than guessing. Vendors change plans and prices without notice, so confirm on their page before you buy. Statements about SkedCast were checked against the product's code and docs.
FAQ
- Is Metricool free?
- It has a permanent free plan: one brand, up to 20 posts a month in the planner, 30 days of analytics, and no LinkedIn or X connection. Paid plans start at Starter.
- How much does Metricool cost?
- As shown on Metricool's pricing page when checked, Starter is from $20 a month for up to 5 brands and Advanced from $53 for up to 15, on its annual view. Prices scale with brand count, and X and Advanced Analytics are separate add-ons.
- Does Metricool support X (Twitter)?
- Yes, but not on Free, and it costs extra: a separate add-on per connected X account, currently $10 or EUR 10 a month per its help centre.
- Does Metricool have approval workflows?
- A post approval system, role management and team and client management are listed on the Advanced plan, not Starter or Free.
- Is Metricool cheaper billed yearly?
- Yes. On its pricing page (4 November 2026) Starter for 5 brands is $20 a month billed yearly and $25 billed monthly; Advanced for 15 brands is $53 and $67.
- Does Metricool offer white-label reports?
- White label is listed on the Custom plan only. Advanced offers customizable report templates and a Looker Studio connector.