Publer vs Metricool
Publer and Metricool solve different jobs. Here is how they compare on strengths and pricing, sourced from each vendor's own public pages, with SkedCast as a third option below.
Where each one is strong
Publer
- A very low entry price: Professional is $5 per account per month at list price ($4 billed yearly), and the free plan covers three accounts (X is not allowed on Free)
- 13 integrations, including Mastodon, Google Business Profile and WordPress, none of which SkedCast supports
- Unlimited workspaces on paid plans, with Admin, Editor and Client roles and approval modes set per social account
- CSV upload of up to 500 posts and bulk media upload of up to 500 files on paid plans
- Business adds unlimited AI prompts, analytics with best times and competitor analysis, post recycling and API access
Metricool
- Analytics breadth: per-network analytics, competitor tracking, hashtag tracking and unlimited history on paid plans
- Reporting: PDF and PPT reports with your own logo from Starter, plus customizable templates and a Looker Studio connector from Advanced
- A full white-label option (agency-branded platform and reports) on its custom plan, which SkedCast does not offer
- A free plan with no expiry (one brand, 20 posts a month) and an MCP server on every plan, including Free
- Ads management, a unified inbox and SmartLinks link-in-bio in the same product — SkedCast has no ads management or inbox
- Unlimited team members, and clients can connect their own accounts from a shared link without a Metricool account
Pricing side by side
| Publer | |
|---|---|
| Free | $0 |
| Professional | $5/account/mo |
| Business | $10/account/mo |
| Enterprise | Custom |
| Metricool | |
|---|---|
| Free | $0 |
| Starter | $20/mo |
| Advanced | $53/mo |
| Custom | Custom |
Publer vs Metricool: FAQ
- Is Publer or Metricool better?
- It depends on what you need. Publer is a fit when a very low entry price: professional is $5 per account per month at list price ($4 billed yearly), and the free plan covers three accounts (x is not allowed on free). Metricool is a fit when analytics breadth: per-network analytics, competitor tracking, hashtag tracking and unlimited history on paid plans. See the full breakdown below.
- How does SkedCast compare to both?
- SkedCast takes a different approach from both: see the full Publer comparison and Metricool comparison for how SkedCast stacks up against each individually.
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