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Head to head

Publer vs Metricool

Publer fits when a very low entry price: professional is $5 per account per month at list price ($4 billed yearly), and the free plan covers three accounts (x is not allowed on free); Metricool fits when analytics breadth: per-network analytics, competitor tracking, hashtag tracking and unlimited history on paid plans. Here is how they compare on features and price, from each vendor’s own pages (checked October 2026), with SkedCast as the per-account alternative to both.

What is each of Publer and Metricool best at?

Publer

  • A very low entry price: Professional is $5 per account per month at list price ($4 billed yearly), and the free plan covers three accounts (X is not allowed on Free)
  • 13 integrations, including Mastodon, which SkedCast does not publish to
  • Unlimited workspaces on paid plans, with Admin, Editor and Client roles and approval modes set per social account
  • CSV upload of up to 500 posts and bulk media upload of up to 500 files on paid plans
  • Business adds unlimited AI prompts, analytics with best times and competitor analysis, post recycling and API access

Metricool

  • Analytics breadth: per-network analytics, competitor tracking, hashtag tracking and unlimited history on paid plans
  • Reporting: PDF and PPT reports with your own logo from Starter, plus customizable templates and a Looker Studio connector from Advanced
  • A full white-label option (agency-branded platform and reports) on its custom plan, which SkedCast does not offer
  • A free plan with no expiry (one brand, 20 posts a month) and an MCP server on every plan, including Free
  • Ads management and SmartLinks link-in-bio in the same product as its inbox — SkedCast has an inbox but no ads management
  • Unlimited team members, and clients can connect their own accounts from a shared link without a Metricool account
Illustration: two app cards with calendars and price tags on a balance scale, a hand holding a magnifying glass between them, and a third teal card with a check badge stepping in from the side.
Two tools side by side, and a third option.

Publer vs Metricool: which should you pick?

Publer’s per-account pricing is hard to beat while you manage a handful of accounts. It grows in a straight line, though: ten accounts come to $40 a month on Professional and $70 on Business at monthly list price, each extra member adds about $2 or $3, and white-label reports sit on a custom-quote Enterprise plan. SkedCast prices by plan tier, with accounts, clients and bulk import included, so a growing roster does not multiply the bill, and guest approvals, white-label reports and bulk import from Sheets or AI come with the plan.

Metricool is excellent when analytics and reporting are the core of the service, and brand-tier pricing suits a roster where each client has one profile per network. It gets awkward for high-volume publishing: CSV import is advised at 50 posts a file, approvals and roles need the Advanced tier, “unlimited” posting is subject to a fair-use threshold of 600 posts per brand per month, and full white label is custom-quoted. SkedCast is built for volume: bulk import, fan-out across many accounts, per-account pacing and plan tiers that reach 500 connected accounts on Agency+.

How do Publer and Metricool compare feature by feature?

From the shared comparison matrix, checked October 2026; see every comparison for the full grid.

Publer vs Metricool vs SkedCast
FeaturePublerMetricoolSkedCast
Entry price$5/mo per account$20/mo (5 brands, annual)Free, then $15/mo
Free planYes — 3 accountsYes — 1 brandFree — 2 accounts
Charged per seat?+$/memberNo — per brand tierNo
Client workspacesWorkspacesBrandsYes
Client roles and approvalsBasicFrom AdvancedYes
Bulk import~500 / batch~50 / file2,500 / import (Agency)
Networks131111

How much do Publer and Metricool cost?

List prices as of October 2026, from each vendor’s own pricing page.

Publer pricing tiers
Publer
Free$01 user, 3 social accounts (no X), 10 scheduled posts per account
Professional$5/account/mo$4 billed yearly; unlimited workspaces, CSV upload up to 500 posts, X supported
Business$10/account/mo$8 billed yearly; adds unlimited AI prompts, analytics, best times, recycling and API access
EnterpriseCustomVolume pricing, unlimited daily posting and white-labeled reports
Metricool pricing tiers
Metricool
Free$01 brand, 20 posts a month, 30 days of analytics
Starter$20/moFrom $20 billed annually ($25 monthly) for 5 brands; adds LinkedIn, PDF/PPT reports, unlimited analytics history
Advanced$53/moFrom $53 billed annually ($67 monthly) for 15 brands; adds roles, approvals, Looker Studio and API
CustomCustom50+ brands, full white label and a dedicated account manager

Is there a better alternative to Publer and Metricool?

SkedCast does both jobs in one tool: one calendar for every account across 11 networks, a workspace per client with roles and client approval, bulk import from a spreadsheet, and an inbox, priced by connected account so the bill follows the work, not the headcount. It starts free, with paid plans from $15 a month. See SkedCast against each one: SkedCast vs Publer and SkedCast vs Metricool.

Diagram: list the jobs you need, check each tool’s plan for them, compare the price for your team size, then trial the one that fits.
Choosing between two schedulers.

Publer vs Metricool: FAQ

Is Publer or Metricool better?
Publer fits when a very low entry price: professional is $5 per account per month at list price ($4 billed yearly), and the free plan covers three accounts (x is not allowed on free); Metricool fits when analytics breadth: per-network analytics, competitor tracking, hashtag tracking and unlimited history on paid plans. For teams that want both jobs in one tool priced by account rather than by seat, SkedCast is the stronger pick.
How much do Publer and Metricool cost?
Publer starts at $0 (Free) and Metricool at $0 (Free), per each vendor’s pricing page as of October 2026. SkedCast starts free, with paid plans from $15 a month.
Is there an alternative to Publer and Metricool?
SkedCast: one calendar for every account across 11 networks, client workspaces, approvals and bulk import, priced by connected account so adding teammates costs nothing. SkedCast has a permanent Free plan — 2 connected accounts, 3 posts a day, no credit card and no expiry.
Can I move from Publer or Metricool to SkedCast?
Yes. Connect each account through the network’s own sign-in, then bring planned posts in with bulk import from a CSV or Google Sheet.

Ready to broadcast everywhere?

Sign up free — no credit card. You land on the Free plan, and you can start a one-time 7-day Studio trial from your workspace whenever you are ready. Connect your first accounts, import a batch, and watch one post fan out across every platform.